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OOH Fix for the 3 Day Weekend

If You Don't Turn Off Completely for the Weekend

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Don’t Turn Off Completely for the Weekend? 
7 Posts to Get You to Tuesday

 

The three Day weekend has begun and many of you like myself, do not turn work completely off for the entire time.  Interested in some catch up reading on the Industry?  See the links below with a very brief summary.

Have a safe and enjoyable Holiday. Please remember why we celebrate Memorial Day.

Here are 7 Posts you may have missed, with a movie recommendation.

Oh and surprise, while we prefer you to read only OOHToday.com, (happy face here) none of these appeared in OOH Today.  Hope you find them of value.

 

For the full Stories Click on the links below.

1. From AdWeek

3 Steps for Bringing the Oldest Form of Advertising into the Digital Age

Gino Sesto writes as the founder and CEO of outdoor/digital agency DASH TWO.  Gino writes about digital and outdoor campaign reinforce one another.

 

 

 

2.  From Fashionista

The brand saw a triple-digit increase in sales from an outdoor poster campaign in New York City.

 

 

3.  From EMC Outdoor Blog

Offline to Online: Integrating Your Out of Home & Digital Media Channels

Integrating Out of Home and Digital media really is a case of 1+1=3.

 

 

4. From  John Gibb LinkedIn profile

John Gibb Celebrates 49 years at Formetco.

formetco.com  (Company Website)
Ok, not a story, but John is a great guy and Industry supporter.  Please wish him well at ⇒ 
 johng@formetco.com

5. from AW 360 (a publication of AdWeek)

Duke Energy Ventures into the Urban Ad Market

by Ken Klein, EVP at Outdoor Advertising Association of America

Duke Energy has a patent pending for “digital banners” on light poles like one to the left.  In Louisville, a subsidiary of Charlotte-based Duke Energy (Duke Energy One) and New York-based Smart City Media are installing 55-inch touch screens. More street-level info kiosks will be rolled out in nine more markets with Duke Energy One as partner.

 

6. From Forbes by Alexandra Talty

Traffic Expected To Double This Memorial Day Weekend

No surprise that Metro areas across the United States could see more than twice the amount of delays this Memorial Day 2018, according to AAA and INRIX’s latest study. Check out the numbers

 

 

7. From The Daily Sales

The 10 Films You MUST Watch If You Work In Sales!

 by 

This is a no brainer.  If you find yourself trapped indoor with bad weather,
pick Glenngarry Glen Ross.   It’s MUST WATCH!  Anyone in sales should see this movie.   1.) Glengarry Glen Ross  and not just for the one liners, which are great.  The story is powerful. Click on⇒ Glenngarry Glen Ross for movie clip.
You don’t want the steak knives or what’s after!  . … and Coffee?

 

 

 

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