Two OOH Leaders Share Their Highlights from the OOH Conference and Future of Outdoor Advertising
Data-Driven Creativity from Dan Dawson and Jon Conway
Q&A with Dan Dawson, Grand Visual and Jon Conway, Talon
Dawson and Conway, were part of a panel exploring data-driven creativity at the annual Geopath /
Talon has establisheditself as a leading out-of-home agency in the UK,but the US is in a league of its own in terms of scale and opportunity
‘Right Audience, Right Moment and Right Message.’3 simple rules,the foundation of any OOH campaign.
But both markets have consistent growth, partly fueled by DOOH, transforming paper to pixel
technology is helping us to be smarter aboutaudiences and is helping to inform the creative message. By understanding audiences you can create moments that trigger or update creative messages – crafting stories that are contextually relevant to a given location/time/audience.
The role for technology in out-of-home – just like any industry – should be to make our work easier to produce whilst delivering better outcomes for our clients.
We are on our way to realizing exponential growth, as systems become furtherconnected with a programmatic OOH future not too far away.
Special thanks to Alix Wood of Grand Visual with today’s post.