First, we Get Out of Home.
by Nancy Fletcher, Outdoor Advertising Association of America,
President and CEO
On October 1, the out of home (OOH) industry will launch a big, sophisticated promotional campaign. With the tagline, Get Out of Home, the goal of the campaign is to assert OOH’s power and significance and ensure the value of OOH is understood across the ad industry.
Working with the award-winning agency Publicis New York, the OOH medium will use its vast and diverse assets to promote the value and relevance of the medium to buyers, planners, and marketers.
Media planners and buyers will hear that any communications plan is incomplete without OOH. Marketers will learn that any idea flourishes when it goes OOH.
The launch coincides with Advertising Week New York, October 1-4. Heavy OOH media coverage will surround and immerse the AMC Lincoln Square 13 complex in Manhattan, home of Advertising Week events.
Later in October, the campaign will target the ANA Masters of Marketing conference in Orlando, FL.
A campaign “toolkit” will be available on the OAAA website so that members can download OOH creative assets to customize and use in local markets. A webinar will be presented on September 26 to explain how members can use these assets and other OAAA resources to target local agencies and advertisers.
