OOH Norms for Effectiveness Measurement
MFour Releases OOH Norms
for Effectiveness Measurement
Irvine, CA: MFour Mobile Research today announces the release of OOH Benchmarks by MFour™, a new product to help advertisers get clear results on their ad’s performance.
Accessing the largest database of outdoor consumer metrics assembled, OOH Benchmarks by MFour™ measures a campaign’s ad performance to industry norms in 12 categories.
Brands are given a clear view of each ad—showing exactly how they stack up to the competition. Six key metrics are determined, including: ad exposure, ad recall, brand awareness, brand opinion, brand usage and consideration. Then a score is calculated.
The result is a clear mark on how well your ad performs, relative to the competition.
“It’s a scoreboard,” said Vardan Kirakosyan, VP of Research at MFour. “You get quantified metrics to tell you how your ad is performing.
“It’s a scoreboard,” said Vardan Kirakosyan, VP of Research at MFour. “You get quantified metrics to tell you how your ad is performing. So, you can decide if the ad is effective—or if it should be adjusted—based on validated opinions of consumers in proximity to the outdoor campaign. No more guessing.”
“We’re changing the game,” said Chris St. Hilaire, CEO at MFour. “Out-of-home ads are now measurable…it’s just what the industry needs to demonstrate ROI.”
Features and benefits of OOH Benchmarks by MFour™ include:
- Six key performance indicators for out-of-home ads.
- Benchmark data from 100+ brands in 250+ campaigns.
- 20,000 validated behaviors and survey completes informing the industry standard to benchmark against.
OOH Benchmarks by MFour™ became available on Monday, October 21st for pre-flight and in-flight campaigns. For more information, please visit www.mfour.com/iooh.
MFour introduced the mobile app, Surveys On The Go® (SOTG) in 2011— building the nation’s largest, highest-rated consumer behavior and survey panel. SOTG now tracks more than 10 million daily eCommerce and Brick & Mortar journeys. MFour is the only insights firm to combine data with surveys, giving clients an omnichannel view of the “where, when and why” behind shopping behavior. Visit: www.mfour.com/