The Power of 12
Popeyes Louisiana Kitchen set up a drive-thru that’s 849 miles long and takes 12 hours to receive your order. Traffic on Interstate 10 in Texas, heading east to Louisiana, had the opportunity to order the famous fried chicken. During the drive, #OOH, billboards, banners and mobile billboards kept them up to date with how long they had remaining. The message, Popeyes Chicken marinates for 12 hours just like the drive.
The 12-hour drive-thru will opened to the public Friday, November 9 at noon and take orders through 12 p.m. on November 10. Find out more at 12hrdrivethru.com. Small window.
As you will hear in the video, Popeyes was giving away 12 months of free chicken as a contest.
Read the story at this link⇒ Popeyes 12 Hr Drive
or just watch the entertaining 1 minute and 52 second video below.