Office of Baby & StreetEasy ‘Find Your Place’ with OOH
StreetEasy Debuts New Ad Campaign in New York City
If you have ever searched for a new home, you know how time-consuming and challenging it is to locate a place to live. Imagine the degree of difficulty the process is in NYC.
To help you “Find Your Place”, here’s an Out of Home (OOH) campaign from StreetEasy, Taking full advantage of the up close and extended dwell time features characteristic to Outfront’s subway interiors, and Intersection’s street furniture, the creative cleverly engages real home search considerations. Great copy which befits the media perfectly. Check out all the photos!
Hitting the streets and subways of NYC was the work of independent creative agency Office of Baby (OOB). StreetEasy and OOB, “produced an authentic and relatable vision of what home search is really like in New York City.“
an authentic and relatable vision of what home search is really like in New York City.“
Zillow owned, StreetEasy, “is a New York City local real estate marketplace on mobile and the web, providing accurate and comprehensive for-sale and for-rent listings from hundreds of real estate brokerages throughout New York City and the NYC metropolitan area.”
The campaign is called, “Find Your Place”.
Here is more from StreetEasy about their Outdoor Advertising campaign.
“Find Your Place is a new year-long commitment which showcases genuine aspects of life in NYC, from work and play to family and friends through grid-based Venn diagrams exposing the natural and chaotic thought patterns we’ve all experienced in the home-hunting process.”
“Office of Baby created an array of illustration-based executions, each juxtaposing clever, relatable copy with precise illustrations of everything from aerial map views of NYC street corners to condos, brownstones and walk-ups. Each illustration successfully reaches a widespread and diverse audience group, while also calling attention to the personalized nature of StreetEasy’s identity that distinguishes it from other sites of its kind.”
Read the official release and enjoy images below.
through neighborhoods, blocks and buildings that make the city unique, and highlights the often-humorous consideration that characterize a NYC home search.”
Launched in 2006, StreetEasy is based in the Flatiron neighborhood of Manhattan. StreetEasy is owned and operated by Zillow Group (NASDAQ: Z and ZG).