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Office of Baby & StreetEasy ‘Find Your Place’ with OOH

StreetEasy Debuts New Ad Campaign in New York City

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If you have ever searched for a new home, you know how time-consuming and challenging it is to locate a place to live.  Imagine the degree of difficulty the process is in NYC.

To help you “Find Your Place”, here’s an Out of Home (OOH) campaign from StreetEasy, Taking full advantage of the up close and extended dwell time features characteristic to Outfront’s subway interiors, and Intersection’s street furniture, the creative cleverly engages real home search considerations. Great copy which befits the media perfectly. Check out all the photos!

Hitting the streets and subways of NYC was the work of independent creative agency Office of Baby (OOB).  StreetEasy and OOB, “produced an authentic and relatable vision of what home search is really like in New York City.

an authentic and relatable vision of what home search is really like in New York City.

Zillow owned, StreetEasy, “is a New York City local real estate marketplace on mobile and the web, providing accurate and comprehensive for-sale and for-rent listings from hundreds of real estate brokerages throughout New York City and the NYC metropolitan area.”

The campaign is called,  “Find Your Place”.

Here is more from StreetEasy about their Outdoor Advertising campaign.

“Find Your Place is a new year-long commitment which showcases genuine aspects of life in NYC, from work and play to family and friends through grid-based Venn diagrams exposing the natural and chaotic thought patterns we’ve all experienced in the home-hunting process.”

“Office of Baby created an array of illustration-based executions, each juxtaposing clever, relatable copy with precise illustrations of everything from aerial map views of NYC street corners to condos, brownstones and walk-ups. Each illustration successfully reaches a widespread and diverse audience group, while also calling attention to the personalized nature of StreetEasy’s identity that distinguishes it from other sites of its kind.”  

Read the official release and enjoy images below.

 

StreetEasy Debuts New “Find Your Place” Ad Campaign in New York City
NEW YORK, February 24, 2018 – StreetEasy®, New York City’s leading real estate marketplace, debuted its fourth out-of-home advertising campaign this week, the latest evolution in a series titled “Find Your Place.” The year-long campaign will be featured in subway stations and train cars, and on sidewalk kiosks, buses and taxi tops throughout NYC.
The campaign depicts the home search through grid-based Venn diagrams that illustrate the
thought process New Yorkers go through to find their ideal location. The diagrams showcase
genuine aspects of life in NYC, from work and play to family and friends. Whether the search
considers how far to live from Mom and Dad or where one is most likely to encounter co-
workers on the weekend, NYC home shoppers will recognize themselves and their searches in

each illustration.

“Being hyper-focused on NYC real estate, we understand the local intricacies that make this
market a unique place to find a home and translate them into city-specific platform features and
filters that can’t be found anywhere else. This vantage point enables our advertising campaigns
to embody the same NYC authenticity,” said Susan Daimler, general manager of StreetEasy. “This
year’s campaign goes a step further than what we’ve done in the past, evolving through the
neighborhoods, blocks and buildings that make the city unique, and highlights the often-
humorous considerations that characterize a NYC home search.”
through neighborhoods, blocks and buildings that make the city unique, and highlights the often-humorous consideration that characterize a NYC home search.”
Similar to previous campaigns, StreetEasy’s 2018 campaign has an array of illustration-based
executions, each juxtaposing clever, relatable copy with precise illustrations of everything from
aerial map views of NYC street corners to condos, brownstones and walk-ups. StreetEasy worked
with independent creative agency, Office of Baby, on this campaign, a partnership that dates
back to StreetEasy’s ad campaign debut in 2015.
“The illustrations had to be extremely accurate – we’re talking about real NYC places that New
Yorkers know down to the blocks,” said Paul Caiozzo, Office of Baby Founder and Chief Creative
Officer. “There are a lot of unique executions, and we like to customize the creative for each
placement. If it’s an area where people are stuck, we like to give them something to read. If it’s a
high-traffic area, we keep the copy brief, so we made sure every element fits contextually.”
StreetEasy’s previous campaigns include 2017’s ”Find Your Place,”  2016’s “ Find Your Formula”
and the company’s 2015 debut campaign, “Live As You Please.”
About StreetEasy:
StreetEasy is New York City’s leading local real estate marketplace on mobile and the web, providing accurate and comprehensive for-sale and for-rent listings from hundreds of real estate brokerages throughout New York City and the major NYC metropolitan area. StreetEasy adds layers of proprietary data and useful search tools to help home shoppers and real estate professionals navigate the complex real estate markets within the five boroughs of New York City, as well as Northern New Jersey. 

Launched in 2006, StreetEasy is based in the Flatiron neighborhood of 
Manhattan. StreetEasy is owned and operated by Zillow Group (NASDAQ: Z and ZG).
StreetEasy is a registered trademark of Zillow, Inc.

 

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