Newman Signs —OOH Owner Today
in the OOH business for over 60 years
OOH Owner Today
by Benny Taubman, OOH TODAY Reporter
Newman Signs is family owned and operated and has been in the OOH business for over 60 years. Harold Newman founded the company in 1956. Newman originally built and sold signs out of his mother-in-law’s garage, using the business to pay for his college tuition. When Newman graduated, he moved the business to where it stands today – Jamestown, ND. Although Newman Signs began with only 8 employees and originally focused strictly on billboards, it has grown over the years and acquired other sign companies, started traffic sign sales and manufacturing divisions, added a digital printing division, and began a commercial and residential fence division. Today, all of their structures and signs are still manufactured at their Jamestown location. The business has also spread out quite a bit, adding offices in Bismarck, Fargo, Grand Forks, and Minot, ND.
Newman’s Outdoor Advertising Division offers digital billboards, traditional bulletins, and posters. To make its clients’ campaigns as influential and effective as possible, Newman’s veteran staff assists with concept, design, production, and the campaign’s plan of action. Their digital billboards are LED screens that utilize the latest technology and allow brands to change messages quickly and display multiple advertisements throughout the day. For example, the billboards allow restaurants to feature a breakfast ad in the morning, a lunch ad during the afternoon, and a dinner ad in the evening.
Newman’s bulletins are either 14’ by 23’ or 14’ by 48’ in size and are located along high-traffic interstate systems and major highways. The business’ Rotary Bulletin Program gives advertisers the option to change the locations of their advertisements at an interval of three months, leading to significantly higher exposure rates. Newman’s poster panels are 10’5” by 22’7” in size and are located on major roadways in cities. Like the bulletins, advertisers can choose a Rotary Poster program. However, in this program, the posters change location each month.
Continental United States and Alaska