PassItOn is launching its 25th anniversary billboard campaign. Gary Dixon spoke at Tuesday’s OOH Conference in Boston, providing a brief introduction where he took the opportunity to personally thank the industry and follow up with a short video looking back at the past 25 years, showcasing the newest campaign.
The Foundation for a Better Life and PassItOn campaigns provide the OOH industry with free filler materials (both printed and digital) with a singular mission to promote positive values. The Foundation does not participate in fundraising efforts, and its copy is never political or religious in nature.
Another feature unique to the PSA campaigns is the fact that they pay one-time posting fees for each installed printed display. While the fees are not intended to be sources of revenue for the operators, they often help offset the installation expenses associated with posting filler copy on unsold inventory.
Their site will be the main landing page for all pertinent information https://passiton.com/ooh, from there operators can order printed materials, or link back to the OAAA’s PSA Hub for digital assets formatted for the most common industry sizes, as well as learn more about the posting fees and the process for submitting digital POP and invoices.
“Why” the PassItOn campaign exists is relatively simple: it’s a core belief that, for the most part, people are good, and sometimes, they need a little reminder of that. The messages of hope, inspiration, and kindness serve as those reminders. A simple mission to collectively contribute to the culture and make the world a better place than we found it.
This year’s batch features uplifting messages from Jamie Lee Curtis, Luke Bryan, Dolly Parton, William Shatner, Amy Purdy, and Mona Lisa, as well as a reminder of teachers’ importance.
- Advertisement -
