Networks Snatch Up Billboards Post Writers’ Strike
At the DPAA VIP dinner this past Monday, the night prior to the DPAA Global Summit we were seated next to Kevin Bartanian. We will have an full story regarding our dinner conversation with Kevin sharing insights on the growth of KEVANI. In the meantime, KEVANI shared that now that the writers’ strike is over, the Los Angeles based media sales company says many networks are placing advertisements on large billboards overlooking the city. Bartanian is working with companies like HBO and BET on campaigns for Q4 as the networks are utilizing large billboards in the county to reach the local audience and entertainment industry.