The Best of Outdoor is a OMA’s monthly selection of local and international Out of Home (OOH) campaigns to fuel your creativity and inspire your next moment of genius.
Beyond greatness
Australia: Destination NSW celebrated the FIFA World Cup coming to Sydney with this big, bright and bold campaign appearing on panels throughout the city. The raw emotion and comradery of the event shown through, adding colour, vibrancy, and pride to the streets.
Creative: designstreet
Client: Destination NSW
Media agency: OMD Sydney
Out of Home: QMS
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Painting the town red Australia: Red Cross Lifeblood has seamlessly matched the colour of the Light Rail with their campaign creative, for a visually appealing and effective execution. The creative tailors the message to different audiences and locations, with an aim to motivate everyone to give blood.Creative Agency: Australian Red Cross Lifeblood Media agency: CHEP Network Out of Home: TorchMedia |
| Sweet smells Australia: In a prime example of being in the right place at the right time… this bus shelter takeover for Ben &Jerry’s is accompanied by a caramel scent diffuser that tempts passers-by to visit the Ben & Jerry’s store conveniently located just across the road. Creative: Signatured & Seal films Media agency: PHD Out of Home: JCDecaux |
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Mortgage monsters US: Grow Financial Federal Credit Union has helped customers face their financial fears by taking the “monster” out of “mortgage” in this very fun Outdoor campaign. The inflatable 3D props show a variety of friendly monsters that are sure to bring a smile.Creative: N/A Media agencies: N/A Out of Home: Clear Channel |
| Skip the cow UK: Last month, a mini herd of 3D cows could be seen across London and Birmingham, aimed at teaching commuters that putting the cow in the middle of the butter equation is just plain weird. This quirky creative is sure to stop people in their tracks.Creative: Pablo London Media agency: Dentsu X Out of Home: N/A |
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