Guest Post by Melody Roberts, Founder | Chief Creative Officer, OOHC
More Than Words, a nonprofit empowering system-involved youth to take charge of their lives by managing a business, leveraged OOH to promote how every purchase empowers young adults to take charge of their futures through job training.
As the holidays approached, the organization launched its first multi-media campaign in Boston, canvassing the city with posters, premiere panels, digital bulletins, subway interior cards, and digital CIPs. The campaign aimed to raise awareness of the importance of community involvement with real-life examples featuring actual employees.
The black-and-white palette and monochrome word pattern provided uninterrupted depth and served as a backdrop to amplify key messages highlighted in red. The acronym and the entire logo were used to evoke intrigue through interspersed tease and reveal.
The campaign increased brand reach by +10% and continues to grow with two static units still in place, proving OOH is increasing audience exposure.
The campaign increased brand reach by +10% and continues to grow with two static units still in place
More Than Words team shared, “In an era when nonprofits rarely advertise like this, Melody’s vision helped us appreciate outdoor advertising’s simplicity. Feedback has been very positive! Part of the magic of our model is system-involved youth running successful businesses. Seeing their work valued is important for them and our world. The opportunity to market our youth-run social enterprise this holiday season is inspiring and empowering.”
Design by Melody Roberts. View more of the campaign at http://www.outofhomecreative.com. Powered by OneScreen.ai
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