OOH News You Oughta Know Today
A roundup of the latest industry headlines that should be on your radar.
1. OUTFRONT Dominates Myers Report
The Myers Report surveyed advertising professionals to evaluate perceptions of four leading OOH companies: Clear Channel Outdoor, Lamar Outdoor, Intersection, and OUTFRONT Media, assessing performance across seven key categories critical for competitive positioning. OUTFRONT Media leads the category rankings, securing the top position in all seven areas.
2. OUTFRONT’S CEO Jeremey Male Retires
Outfront Media announced that Chairman and CEO Jeremy J. Male will retire, less than a month after it disclosed the departure of Andy Sriubas, the company’s CCO.
3. PATTISON Becomes Official Advertising Partner of BIXI
PATTISON is now exclusive advertising partner for the street-level advertising network on BIXI’s bike-share stations in Montreal. Building on the success of a pilot project conducted last year, 200 stations and 2,000 specially adapted BIXI bikes will remain accessible throughout the winter. With more than one in four Montrealers using BIXI in 2024, the network is a cornerstone of urban mobility.
4. Ocean Gives Away Advertising Space to Environmental Charities
Ocean Outdoor has reopened an annual program giving advertising space in major UK cities to charities and non-profits promoting environmental causes. Now in its third year, the ‘Drops in the Ocean’ initiative has so far provided 24 charities with an estimated £6.5m worth of DOOH advertising space.
5. Five Reasons Why OOH is Poised for a Huge 2025
In 2024, global investment in OOH advertising reached £40 million, with continued growth driven by technological advancements. Open Media’s CEO highlights five key factors that will make 2025 a pivotal year for OOH: (1) OOH Cuts Through, (2) Online Influencer, (3) 3D Future, (4) Gen See, and (5) Sustainability Success.
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