Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
__utma
ID used to identify users and sessions
2 years after last activity
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
Wall of Honor selects Lucit to manage Digital Screen Network Honoring U.S. Military Veterans
[Bismarck, ND] – Lucit, a leading innovator in dynamic digital out-of-home advertising and content management solutions, today announced a strategic partnership with the Wall of Honor, a non-profit organization dedicated to paying tribute to U.S. military veterans through a growing network of digital displays. Under this new agreement, Wall of Honor will utilize Lucit’s cutting-edge platform to manage its 150-screen network in the Upper Midwest, paving the way for future national expansion.
The Wall of Honor currently operates in a wide array of community-centric venues—including restaurants, fraternal organizations, bars, schools, and retail locations—to share the personal stories, portraits, and achievements of local U.S. veterans. With plans to expand beyond the region, the organization recognized the need for a centralized content management system capable of handling complex scheduling rules, diverse content formats, and multiple locations.
“From the beginning, our mission at Wall of Honor has been to ensure that the sacrifices made by our veterans are never forgotten,” said Chris Kadrmas, President, Wall of Honor. “ We have made a lot of changes in the last year to better our organization and as we prepare to bring this mission to a larger national audience, partnering with Lucit was a natural step. Their platform not only allows us to scale quickly but ensures that each veteran’s story is told accurately, consistently, and with the dignity it deserves. I look forward to this partnership and to continue to grow and show our appreciation to those who served and those that continue to serve our great nation.”
Through the partnership, Lucit will deploy its new Lightning player software—an advanced solution designed to deliver smooth, dynamic content transitions—and integrate its Lucit CRM system for streamlined content management. This unified platform enables the Wall of Honor team to easily update visuals, and schedule content according to complex geographic and venue specific rules.
“We are honored to support the Wall of Honor in elevating and expanding the digital tributes to our nation’s veterans,” said Gina Gordon, CEO of Lucit. “Our technology provides a flexible and scalable backbone for their network”.
Under the terms of the agreement, Lucit will also handle all technical and customer support aspects related to the digital signage network—ensuring that both Wall of Honor administrators and the community partners who host these tributes receive dedicated, ongoing service. This comprehensive approach allows the Wall of Honor team to focus on its core mission: celebrating and commemorating the bravery, service, and sacrifice of U.S. veterans.
About Lucit Lucit is a dynamic creative control platform that empowers advertisers, marketers and ad agencies to build dynamic data-connected creatives and control how and when they are delivered. For more information, visit www.lucit.cc.
About Wall of Honor Wall of Honor is a non-profit organization dedicated to honoring U.S. military veterans by displaying their stories and images in public spaces. Through its network of digital screens located in community hubs, the Wall of Honor brings historical and personal narratives to life, fostering appreciation, recognition, and respect for those who have served. To learn more, visit www.thewallofhonor.org.