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John Laramie, Project X, Adds Tritium

Project X Completes Investment Partnership with Tritium Partners

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John Laramie —Project X

Publisher’s note
John Laramie is the Founder and CEO of Project X (fka ADstruc), one of the fastest growing OOH specialists in the United States. John is, without a doubt, one of the brightest and most capable people in OOH I have had the pleasure of friending nearly 10 years ago. When he recognized the vast need for planning and buying OOH via workflow automation software, he did something about it; he founded AdStruc in 2009. That is where we met, I was working for Intermap Technologies, selling now defunct AdPro software while John was well on his way solving the planning and buying needs for the Industry. 

I’ll be meeting with John in NYC next week and share more about his successes and thoughts on the future of OOH. In the meantime, please send him your congratulations for another success in securing funding needed to realize his vision building and expanding as released below.  bb


OOH Shop Project X Adds Investor Tritium To Help Scale Its Business


Project X Completes Investment Partnership with Tritium Partners to Support Growth Initiatives

NYC— Project X Media, Inc. (“Project X”), the leading technology driven Out-of-Home (OOH) media agency, announced the completion of a growth investment with Tritium Partners. The investment will support the company’s strategy of building and expanding its team and technology solutions as well as exploring strategic acquisitions to continue to meet the growing needs of OOH marketers.

“We chose Tritium because of their experience and track record of helping to grow and scale
companies like ours,” said John Laramie, co-founder and CEO of Project X. “We looked for a
capital partner who understood our unique positioning in the Out-of-Home market and had the
strategic skill set to help us navigate investments in our team and technology as well as strategic
acquisitions. Together, we see a tremendous opportunity to continue to scale Project X and
provide best-in-class Out-of-Home solutions for marketers. We are thrilled to be partnering with
the Tritium team and look forward to our future together.”

Project X, which was founded in 2010, provides data-driven OOH planning, buying and
campaign management solutions to direct advertisers and agencies. Through their unique,
internally developed SaaS platform and integrations with OOH media owners and data partners,
Project X delivers to marketers a seamless, efficient, and tailored media buying and planning

“It is clear to us that the Project X team has built a highly-differentiated technology platform that
uniquely positions them to address the diverse and growing needs of marketers in the Out-of-
Home advertising market,” said James Maxfield, Principal of Tritium Partners. “We are excited
to partner and invest in their growth as we too see tremendous opportunity to expand the reach of
their distinctive solutions in the market.”

“Out-of-Home advertising is one of the few growing media categories, but its fragmented nature
makes planning and buying notoriously difficult for marketers. Project X’s technology-enabled
platform seamlessly tackles that complexity, positioning the company at the forefront of the
industry,” added David Lack, Co-Founder and Managing Partner of Tritium. “We are excited to
bring our strategic, operational and M&A experience to the company and help the Project X
team build on the exciting momentum they currently have in the market.”

Financial terms of the transaction were not disclosed.




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  1. Gino Sesto says

    John is good people, hope they can expand their operations with this funding.

  2. Bill Board says

    and he will. thanks Gino

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