AdQuick.com Announces Partnership with IBOUSA powered by Apparatix to Broaden the Reach of IBO COOP Participants
Partnership is an industry first for both static and digital inventory information in real time, extending the market potential for independent billboard owners with automated systems that streamlines the entire OOH booking process
Los Angeles – AdQuick.com, the Out of Home (OOH) Advertising software company, today announced a joint partnership with the IBOUSA COOP Marketing Platform powered by Apparatix, a leading supply side platform for billboard operators, to make available both static and digital inventory for hundreds of independent operators on AdQuick.com’s platform. Any operator using Apparatix as their inventory management platform can now elect to allow Adquick to connect directly to check inventory and availability in real-time. Previously this had only been available for digital inventory. The rollout for the automated system will begin in Q4, 2019.
Currently OOH is the only traditional format that has experienced consistent growth in global advertising sales in the last ten years, according to a 2019 report by Magna Research. OOH continues to outperform other traditional media formats and revenues are expected to outperform again in the next five years (2019-2023) with a global growth of +2.8% per year.
“This partnership will ensure increased demand for independent billboard owners by including them in national campaigns, as well as granting advertisers real-time access to 100% of inventory from hundreds of local operators so they get the best bang for their buck,” said Matt O’Connor CEO of AdQuick.com. “This is a first of its kind announcement for the entire OOH industry and we are proud to be part of it, particularly working with local independent operators who make up a healthy 60% of our bookings. It is another step in our mission to simplify campaign planning, and streamline the entire OOH booking cycle to accelerate growth in the OOH industry.”
The OOH media buying process has historically been slow and cumbersome and this news solidifies another significant step to advancements in workflow automation and eliminating up to 90% of the back and forth to execute a campaign and drastically reducing the antiquated process that was previously involved with booking an OOH campaign; dozens of phone calls, comparing prices and inventory, multiple copies of cumbersome spreadsheets and hundreds of back and forth emails to check availabilities. “We have had a vision for over a decade to eliminate millions of keystrokes and redundancy in the RFP (Request For Proposal) process, and we are happy to introduce a new industry term, the Request For Offer, aka RFO,” said Chris Cowlbeck, General Manager of IBOUSA. “The real time pricing and availability allows the planners to do their work, at their pace and within the advertisers timeline without interruption of the day to day activities of the media owners and our Insertion Order process eliminates duplication of effort and scrivener’s errors inevitable with human interaction. Over time, these processes will bring down the cost of handling transactions and putting more dollars toward the media in the field.”
News of the partnership is significant for both advertisers and billboard operators. For advertisers some of the immediate benefits of this automated system include real-time turnaround versus days or weeks of planning a campaign, a reduction in the potential for errors associated with manually processing inventory data and also the ability to easily include all static and digital inventory from the hundreds of independent operators across the country as campaign details are solidified. For billboard owners this will be welcome news as it will unlock incremental revenues and allow them to spend almost no time building PDF, Excel or email proposals because the system is now automated.
AdQuick.com is the easiest way to purchase and measure outdoor advertising, and is bringing the OOH industry online. It is the first company to allow anyone to complete the full cycle of booking outdoor ads online, and connects advertisers and agencies to OOH media owners anywhere in the U.S. Founded in Los Angeles by former Instacart executives, AdQuick’s mission is to make OOH advertising more transparent, easier and effective through advanced machine learning-driven, high-touch campaign building technology. Brands such as Turo, Mizzen + Main, Squarespace and Compass among many other next generation marketers use AdQuick to make OOH a key part of their marketing mix. For more information visit www.AdQuick.com. AdQuick.com is currently available in the US, Canada, UK, Germany and Australia.
IBOUSA is a networking group of companies that have a common interest of promoting all things of importance to the OOH Industry. We bring together some brilliant minds and cutting-edge technologies and services in our industry in some fun and engaging ways. Billboard operators, suppliers, consultants, agencies and advertisers enjoy the fruits of our collective efforts and we have forged wonderful friendships over the years. These relationships have evolved to build the IBO COOP Marketplace where the inventory of our operators is combined into a large national footprint that is easy to access. To learn more about joining the IBO COOP and IBO call 580-226-2234 or email support@IBOUSA.org..
Over the last decade, Apparatix Media Solutions has focused exclusively on workflow solutions for the out of home industry that includes a cloud based platform to manage inventory, account relations, real estate leasing, eProposals, eOffers, eSign Contracts, billing, fulfillment, work orders and an enterprise grade digital content management system (CMS) to accommodate sophisticated selling strategies.