HYGH and Wildstone Nationwide Expansion of Digital Billboards
Establish bigger structures across multiple cities
HYGH and Wildstone launch nationwide expansion of digital billboards
Ambitious growth: HYGH and Wildstone are joining forces to furnish the OOH market with modern LED screens, beginning the digital transformation of Germany’s city centers
Berlin,: HYGH and Wildstone have entered a strategic partnership to develop a German-wide network of digital billboards.
Both companies have ambitious expansion targets, with plans to install modern, digitally connected OOH sites across Germany. Digital billboards saw a 13.7% revenue increase in Germany in 2024 and were a key growth driver of digital out of home revenues, according to Nielson Germany data.
The collaboration brings together HYGH’s expertise in digital marketing and technology with Wildstone’s experience developing and operating advertising infrastructure. Together, the partners aim to establish a pioneering network to shake up the German OOH landscape.
‘…we’re in a perfect position to establish even bigger structures across multiple cities.“
Antonius Link, Founder and CIO of HYGH, said: “We’ve built one of the most extensive and flexible digital networks in German city centers. Working with Europe‘s leading player for digital billboards, we’re in a perfect position to establish even bigger structures across multiple cities.“
Stefan Bergler, Managing Director for DACH at Wildstone, added: “We’re delighted to enter a long-term collaboration with HYGH, one of Germany’s most innovative DOOH marketers, and combine our respective strengths. Wildstone is investing in state-of-the-art LED technologies to create a dynamic, flexible advertising network across Germany and to advance the digitalization of outdoor advertising; and this is the approach we will adopt in our collaboration with HYGH. Wildstone will fully bear the investment costs for the state-of-the-art infrastructure.”
With this joint initiative, HYGH and Wildstone are laying the foundation for a network that will grow significantly over the coming months and fundamentally change the way brands experience outdoor advertising. The partnership promises a bold expansion throughout Germany, an unmistakable venture to new frontiers of digital advertising. The first screens will go live in Q4 2025.
About HYGH
HYGH is a Berlin-based adtech company operating a platform for digital out-of-home (DOOH) advertising. Advertisers can book digital displays of all sizes in real time via HYGH and flexibly manage their campaigns – from small screens to Germany’s largest 3D advertising display at Potsdamer Platz. Founded in 2018, HYGH’s mission is to make outdoor advertising more democratic, dynamic, and accessible to all.
About Wildstone
Wildstone is a leading owner of outdoor media infrastructure. The company’s portfolio of over 5,000 out-of-home advertising assets includes digital advertising screens in a variety of formats, classic billboards and super premium digital sites. Wildstone buys and rents property sites for outdoor advertising across the UK, Europe and Australia, helping property owners generate income from their unused land or building facades in high-traffic locations. Wildstone partners with media operators by offering new OOH locations as well as the expertise and capital investment needed to digitize sites. This collaboration enables media owners to accelerate growth, boost revenue, and concentrate on their core business of selling OOH advertising. Wildstone is shaping the future of outdoor advertising through the digitization of out-of-home assets. For more information, please visit www.wildstone.co.uk
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