How a small, independent, OOH company, has surpassed ALL of the major OOH media players with Instagram
How a small, independent, OOH company surpassed ALL of the major OOH media players with Instagram
iKahan now has the largest Instagram following of any major OOH media company
How iKahan media, a relatively small, independent, OOH media company, has surpassed ALL of the major OOH media players with our Instagram following in just the past 3 months. It’s also the post of what other OOH companies can do when they merge physical and digital campaigns.
iKahan Instagram account (@iKahanmedia) sky rocketed from just 3,000 followers in June of 2020 to over 10,000 followers by the end of August, 2020. How they did it? And why does it matter?
Why does this matter?
As an independent out of home media company, iKahan competes with the big guys by going above and beyond expectations. When brands book a billboard with iKahan, they’re not just getting the billboard impressions, they’re also getting thousands of additional weekly impressions from iKahan’s rapidly growing social media presence, entirely free of charge.
This is part of a larger trend: merging the digital world with the physical world. Billboards, LED Trucks, and place-based media campaigns stand out because they take place in the real, physical world, without flashing notifications and other distractions. And when you follow up those real-world impressions with a social media campaign, there is a compounding effect that’s truly powerful.
Our mission is to deliver game-changing results for the brands we work with. And we are just getting started.
How did iKahan do it?
Our Instagram account sky rocketed from just 3,000 followers in June of 2020 to over 10,000 followers by the end of August, 2020. How did we do it? Here are the three most important elements contributing to @iKahanmedia’s success:
Consistent posting (three posts per week)
Hashtag clouds (included with every post)
Meaningful engagement (daily interactions)
We now have more followers than the biggest names in out of home, including @outfrontmediausa, @clearchanneloutdoor, @pjxmedia, @capitoloutdoor, @posterscope, @vectormedia, @wearealchemy, @jcdecauxna, and @lamaradvertisingcompany.
By staying top-of-mind with a regular posting schedule, reaching new people with our hashtag clouds, and driving meaningful engagement with daily interactions (likes, comments, follows), we are building valuable relationships with our audience.
As the out of home media industry continues to adapt and evolve, we take pride in leading the charge. That means capitalizing on the opportunities that didn’t exist 10 years ago, and striving to always do better today than we did yesterday.
The views, thoughts, and opinions expressed belong solely to the author, and not necessarily OOH Today.