It’s Eye Level OOH
Brands are using Street Level OOH
Pearl Media, one of the largest Eye Level OOH media companies in the US, is lending its creativity to brands through its Eye Level Out of Home medium, not just as a great branding opportunity but as a platform to engage consumers in unique experiences.
Eye Level OOH is considered one of the most powerful formats of outdoor media, as these high-profile, street-level billboards are placed in the direct line of sight of consumers throughout high traffic neighborhoods on the busiest street corners. Most recently, Pearl worked with DraftKings and DKNY to develop experiential opportunities on various Eye Level Billboards, leveraging some of the biggest events in and around New York City.
DraftKings “Love Love”
During the US Tennis Open, DraftKings, in partnership with Vaynermedia created an Eye Level Billboard that replicated the iconic tennis ball fabric to promote the launch of Love Love, a limited-edition fragrance that users can win by placing a bet on the US Open through DraftKings Sportsbook. Brand Ambassadors stationed in front of the sign engaged with pedestrians, sharing the fragrance and details on the promotion.
DKNY “I Feel” Mirror
To support their efforts around New York Fashion Week, DKNY outfitted an Eye Level Billboard with a large format mirror for the #IfeelDKNY campaign promoting self-affirmations. Countless consumers posed in front of the mirrored billboard taking selfies and sharing to social media.
Eye Level Billboards provide brands the ability to interrupt consumers and lift their heads out of their phones. “Brands are consistently finding new and interesting ways to utilize Eye Level OOH Media and these are two great examples. Both were not only unique installations, but also exhibited great relevance to something major happening in the City”, says Anthony Petrillo, Chief Revenue Officer at Pearl Media. With a portfolio of over 150 Eye Level Billboards, Pearl has been a leader in creating unique media and experiences at the street level.
About Pearl Media
Pearl Media develops, manages, and sells unique marketing, digital and static out of home media opportunities. Working with best-in-class real estate assets, Pearl is the leader in Eye Level media as well as developing urban core, mixed-use commercial space, transit centers and transit adjacent properties in top markets with premium place-based static and digital signage. We target and transform premium large format static properties and vacant storefronts into best-in-market out-of-home advertising opportunities.