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Frey Gas. Big Wheels’ Table. Short Connects. —DPAA Leads OOH

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Frey Gas. Big Wheels’ Table. Short Connects. —OOH

Publishers notes:

Over the last few weeks, OOH Today has been discussing internally what the OOH affiliated Associations have been doing during this Coronavirus Leadership Crisis the Industry has been enduring. If you listened carefully, in a few of the most recent OOH Today podcasts, we questioned what the DPAA has been up to during the COVID-19 outbreak. It didn’t take more than one phone call to hear back from DPAA, CEO and President, Barry Frey (he’s responsive like that) to share what he and his team are up to. In typical Barry Frey fashion, his activity list is like my 4 year old grandson’s agenda visiting Six Flags; he wants to do it all.  The difference between my grandson and Frey, is one runs out of gas and the other keeps stepping on it. 

Frey Gas

Barry Frey’s list of what DPAA has going is impressive at first glance and significant in study.  The short list includes the Coronavirus global campaign called We Are the Countervirus and WE.DOOH seminars, that’s plural.

The big news though, are the ‘interviews’ he is hosting with CEOs, Chief Marketers and other leaders in media, advertising and marketing. One of DPAA’s missions is to connect OOH to ad leaders, connect members to each other and connect members to knowledge, tools and resources to accelerate their personal and professional learning and capabilities. More on that in a few.

Big Wheels’ Table

Nearly a month ago, I asked Barry how does the Out of Home Industry get a seat at the ‘Big Wheels’ Table’?  OOH is too often, overlooked and not invited in many important meetings and decisions, the last one being the Broadcast Executives meeting with President Trump on COVID-19 a few weeks back. 

So what does Frey do? He sets up a rigorous schedule of intimate video interviews of ad leaders, brands, decision makers, agency CEOs to put OOH front and center at the Big Table. He is keeping the OOH community intimate with the thinking, strategies and needs of the big spenders. It’s called, DPAA ‘SHORT CONNECTS’.  Of course this was started well before our inquiry. He shared a couple of interviews with us for early screening.  They are impressive and meaningful. 

DPAA ‘SHORT CONNECTS’ are home grown, relatively low key conversations, where Frey speaks to Ad Industry leaders inside their homes regarding their current and future business, how all are affected by the current situation, plans for next months, thoughts on OOH and personal insights to challenges, opportunities, staffing, working from home, safety, etc.  Congrats Barry Frey. 

The DPAA will distribute the 10 to 12 minute full interviews to its members and make shortened versions available via social media. 

The official DPAA press release is below. 


DPAA Introduces ‘DPAA Short Connects’ 

Twice-weekly video interviews with advertising, media and marketing leaders
keep homebound ad community and DPAA members informed and engaged  


NYC – DPAA, the leading global organization for all advertising and content outside the home, has introduced “DPAA Short Connects,” a series of short video interviews with advertising, media and marketing leaders aimed at keeping homebound workers informed, engaged and connected.

The execs have been interviewed at their homes via video conferencing by Barry Frey, DPAA President & CEO, as they discuss the current state of affairs in the industry, how organizations and personnel are adjusting to working remotely, and thoughts and lessons that can be applied when normal business operations resume.

Each interview runs approximately 10 minutes. Videos initially are being released exclusively to DPAA members twice weekly at noon ET, timed to lunch for east coasters, morning for those on the west coast and end of day for Western Europe. Later, shortened versions will be made available widely throughout the advertising and media community via social media.

“We want to help keep connections alive and give our members and others an opportunity to hear from the leaders of our industry,” Frey said. “It’s a great way for some of our brightest thought leaders to re-affirm the inherent strengths of the advertising and media business, deliver relevant messaging and communicate upcoming plans.” 

The series’ inaugural video featured an interview with Colin Kinsella, CEO NA, Havas Media.

Other industry leaders to be featured on “DPAA Short Connects” include:

    • Kathleen Hall, Corporate VP, Brand, Advertising & Research, Microsoft
    • Angela Steele, CEO, Carat USA
    • Benjamin Jankowski, SVP, Media, Mastercard
    • Anush Prabhu, Managing Partner, Chief Strategy Officer, Mediacom US
    • Maria Cecilia Correa, Director, Advertising, IBM
    • Barry Cupples, CEO, Talon Outdoor
    • Michael Bassik, CEO, Assembly/MDC Partners
    • Kevin Johnson, CEO, Mediacom Canada 
    • Monique Nelson, CEO, Uniworld Advertising 
    • Chris Sojka, CCO, Madwell 
    • David Roth, CEO, WPP The Store
    • Debbie Drutz, President, Novus Media
    • Ali MacCallum, CEO, Kinetic UK
    • Rishad Tobaccowala, Author “Restoring the Soul of Business: Staying Human in the Age of Data” and Senior Advisor, Publicis Groupe

DPAA has been at the forefront of addressing issues related to the COVID-19 pandemic. The organization, in collaboration with independent ad agency Madwell, recently launched a We Are the Countervirus” PSA campaign on out-of-home screens in the U.S., Canada, U.K., EMEA, Asia and additional parts of the globe. The campaign harnesses the power of digital OOH on a global scale plus WHO and CDC messaging in an impactful fashion to share information on slowing the spread of COVID-19 by providing actionable, clear steps to #flatteningthecurve. 

Additionally, DPAA has opened its WE.DOOH (Women’s Empowerment in Digital Out-of-Home) webinars and online activities to non-members of DPAA for the duration of the pandemic crisis.

WE.DOOH, launched in 2018, is a network that unites women working across the digital out-of-home ecosystem. Partnering with Advance Women at Work, WE.DOOH runs webinars, training sessions and releases videos with helpful tips for women in the workplace. The next WE.DOOH webinar is scheduled for April 28.

About DPAA

Founded in 2006, DPAA is the leading global organization for all advertising and content outside the home. DPAA has created a strong community environment in which members drive and promote their digital capabilities. DPAA fosters collaboration between agencies and the DOOH community, providing industry-wide research and best practices in areas such as mobile integration and programmatic; and promotes the effectiveness of DOOH advertising. DPAA has spearheaded programmatic development, standards and adoption for the DOOH industry.  DPAA’s 2020 Video Everywhere Summit, the industry’s largest one-day media event, will be held Tuesday, October 13 in New York.




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