8 OOH Operators Who Harness Houston
The TOP 5’s
Houston, Texas is home to 6.9M people. It is the 7th largest DMA.
We found 8 OOH Houston operators who dominate our Top 5 lists in 3 categories.
So who ‘owns’ Houston?
♦We started working the Geopath Insights Suite for answers in search of the top OOH operators by location count in Houston, Texas and included the total weekly average impressions by each category. Or as I like to say, the top OOH companies by inventory.
From the search, we created 3 lists. These 8 owner/operators currently have the most Geopath-audited & measured ad opportunities in the Houston Designated Market Area or DMA.
Read all the way to the end, to find out who is number 1, who owns and where the display is located, with the most impressions in the Houston market, delivering 2.6 million impressions in an average week.
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I. Top 5 Owners / Operators by Spot Count:
1. Clear Channel Outdoor
2. Buzztime
3. OUTFRONT Media
4. SignAd Outdoor
5. Simon
In total, Geopath audited inventory in Houston delivers 1.6 billion impressions in the average week across 9416 roadside and place-based locations.
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II. Top 5 Static Bulletin Owners / Operators by Count
1. OUTFRONT Media
2. Clear Channel Outdoor
3. SignAd
4. Lamar Advertising
5. DSW Signs Outdoor Advertising
Top Static Bulletin Owners deliver a DMA wide 1.3 billion impressions over 3274 units.
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III. Top 5 Digital Bulletin Owners / Operators by Spot Count:
1. Clear Channel Outdoor
2. SignAd
3. OUTFRONT Media
4. Media Choice
5. Simon
The measured Digital Bulletins space delivers 75 million impressions across 428 Spots.
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The #1 spot by impression delivery in Houston Texas is a SignAd static bulletin on Southwest Freeway that delivers 2.6 million impressions.
♦ Only Geopath-audited & measured OOH ad opportunities are being considered.
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