The IMPACT of OOH.
One NYC subway car, with colorfully wrapped advertising both inside and out, on limited train track, albeit with busy volume of riders, lasted less than two days.
With references to the Knicks organization as Hopeless, the creative messages were deemed a violation by Knicks team owner, James Dolan, as unnecessary and excessive. My words not his. Clearly, a Flagrant 2 Foul, 〈Official NBA Rules Rule 12B Section IV〉, Dolan complained directly to Fox CEO Rupert Murdoch.
Fox Sports 1 ran the campaign involving NY sports teams. FS1 explained the intent was ‘to reflect the distinct emotions and opinions of passionate sports fans. The advertising installed on the subway shuttle, which runs between Times Square and Grand Central Station, hit the tracks on Monday, and was removed before Wednesday morning. Ejection is the penalty for a Flagrant 2. The cost to print, install and de-install was sufficient fine.
Talking about the IMPACT of OOH.
The Daily News full story: Fox Sports NYC OOH Transit pulled within hours after install
a. If contact committed against a player, with or without the ball, is interpreted to be unnecessary, a flagrant foul—penalty (1) will be assessed. A personal foul is charged to the offender and a team foul is charged to the team.
b. If contact committed against a player, with or without the ball, is interpreted to be unnecessary and excessive, a flagrant foul—penalty (2) will be assessed. A personal foul is charged to the offender and a team foul is charged to the team.