Start talking to your Posterscope contact about Jack in the Box. Carat just won the estimated $90 million in media spend Jack in the Box business, taking it away from Horizon in a seven shop competitive review. One wonders how Horizon managed to keep two fast food burger accounts at the same time for as long as they did with Burger King also on the Horizon roster. JITB spends an estimated $5 million in OOH. Burger King’s spend is similar. More at the link with Media Post. Jack in the Box to Carat
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