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For Salespeople in OOH —Cohoot

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For Salespeople in OOH —

Cohoot is the anonymous forum for media salespeople. Thousands of sellers gather on Cohoot’s dedicated OOH channel to share inside info about advertisers and agencies.

Let’s dive in and discover the hottest topics from the week here…

Lead Wall

A question popped up about Amazon OOH and if it is still handled through Rapport LA. Find the answer and contact info in this thread.

 

Which Site Gets More Views + Sales?

Things pondered: Do bus ads or billboard ads work better, is the question. Add your answer.

 

Life After Coronavirus

Intriguing question from @Fort Refers: So what intel are we hearing about how to come back strong in OOH to finish the year better than the beginning? Pretty much anything is going to look better than Q2.

 

Going in the Office & How Work Is Done Post-Pandemic

Asked on the channel: Does anyone else have mixed feelings about the re-openings, like optimistic about business but not wanting to put on real pants? See what the channel has to say and whether they are ready.

 

Do Media Agencies Have Niches?

Cohort @Rover Welsh asked if there are agencies that handle specific categories in OOH, such as home services, carpet cleaning, window replacement, etc. The pros and cons of this are discussed.

 

How to Pitch a Multi-Client Project

If you have an opportunity that may benefit multiple clients, do you disclose the names of those clients to ad agencies? Advice here. Thanks for the question, @Feeds Cantaloupe.

 

Transit Advertising in Your Territory

Our Cohort @Sharing Factor asked if transit advertising is a competitor in some sales reps’ markets. See what discussion this sparked.

 

Sales Strategy

I don’t know if it’s an innocent question or a debate-starter, but what is the best way to measure ROI in OOH?

 

By design, or by accident? A more fun thread for a change…how did you get into this lovely industry that we call OOH?

 

Can You Help?

Cohort was able to link in with the CMO of Tonal but is still looking for a contact over there or a number anyone can provide.

 

Hot category alert: Does anyone have a good contact at DDB NY for Kroger? OOH or digital? Thanks!

 

Want an invite to Cohoot?

​Cohoot is currently invite-only, but there are some invites reserved for salespeople working at OOH vendors. If you want to check your eligibility, go to Cohoot.com and see if your work email will unlock one of our reserved invites.

Or contact Bill Board at BillBoard@OOHToday.com and he may provide you with an invite code

 

 

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