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For Salespeople in OOH —Cohoot

Target, Cannabis, Home Depot, TomBrady65

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For Salespeople in OOH —

Publisher’s note: Cohoot is a tremendous resource in learning and locating OOH buys and buyers. OOH Today is not responsible for the content submitted by Cohoot, though we find the information very useful for sales leads and identifying important opportunities with the outdoor advertising industry. If you have not joined, now is the time to do so. It is one more additional point of contact for your sales success.  Keep Selling!

 

Cohoot —OOH Sales Leads For OOH Salespeople

 

Cohoot is the anonymous forum for media salespeople. Thousands of sellers gather on Cohoot’s dedicated OOH channel to share inside info about advertisers and agencies. 

Let’s dive in and discover the hottest topics from the week here…

Goodbye to a Giant of Industry

First, the OOH Channel salutes the late Rick Del Mastro. He was a pioneer who loved the OOH industry and ran his company City Outdoor from several offices, including New York and Los Angeles. Del Mastro died last week from complications of coronavirus. Full Thread Here>>

 

Smoking Hot Category Right Now

On 4/20, our very own @Firecracker44 dropped in to mention an industry to follow during this strange time is cannabis. Tensions are high (no pun intended) and pot sales are ticking upward.” Link to more info, and a Los Angeles Times story about the cannabis industry and how it’s on fire. Full Thread Here>>  

 

Lead Wall

Looking for info on any drug companies that advertise on billboards. Have you seen examples? Full Thread Here>>

 

The Honey-Do List That Never Ends

Home Depot is one retailer seeing consistent sales this spring, due to its online presence and the surge in DIY projects. Check this thread for the agency of record. Full Thread Here>>

 

Groceries to PPE, Everything Under One Roof

Cohort is looking for the best contact for Target. Check here. Full Thread Here>>

 

Sales Strategy

One Cohort is asking how hard to push back on cancellations. This thread has opinions and a good story about that from @GrassBasil. Thanks for the question. Full Thread Here>>

What do you think, is it worth asking to meet with a CEO or global CEO to introduce yourself? Do they care? Will they even respond? Add your two cents here. Full Thread Here>>

A question came in from @TomBrady65 asking if shelter at home will impact OOH more than any other media. See if you agree with the areas that will be hit the hardest, and the areas that will explode. Oh, and good luck in Tampa Bay. Full Thread Here>>

 

Want an invite to Cohoot?

​Cohoot is currently invite-only, but there are some invites reserved for salespeople working at OOH vendors. If you want to check your eligibility, go to Cohoot.com and see if your work email will unlock one of our reserved invites.

Or contact Bill Board at BillBoard@OOHToday.com and he may provide you with an invite code

 

 

 

 

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