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‘Everything’s Gonna Be Okay’

Freeform 30 Shelter Buildout

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‘Everything’s Gonna be Okay’

OUTFRONT Media says, “Stop and Smell the Roses. Really, stop and smell the roses.”

Freeform was looking to promote their new upcoming half-hour comedy series ‘Everything’s Gonna Be Okay’. Thinking outside-of-the-box, they incorporated real flowers on top of the shelter roof and a shadow box with fake plants inside of the shelters. Dominating West Hollywood in a very creative way, Freeform utilized five custom buildouts and complimented it with thirty regular shelters scattered throughout West Hollywood.  It’s all in the 1:17 second video below.





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  1. joe willy says

    Flowers everywhere. Flowers in her hair.

  2. Bill Board says

    Mr Joe Willy, Everything is going to be OK