—Pearl Media Premiers Digital Network
The OOH Company Today
Atlantic Terminal Goes Digital
Pearl Media, in partnership with facility owner, Madison International Realty, has unveiled a new place-based digital network at Brooklyn’s Atlantic Terminal. The Atlantic Terminal Network (ATN) went live on February 2nd, providing a dynamic digital canvas inside Downtown Brooklyn’s premier retail destination.
“Pearl Media is elated to be the exclusive media and advertising partner for Atlantic Terminal,” said Josh Cohen, CEO/President of Pearl Media. “Our partnership with Madison International Realty, a global real estate investment firm, continues Pearl Media’s successful roll out of digital platforms in best in class real estate assets that help brands connect with consumers where they shop and play,” added Cohen.
Atlantic Terminal is located in New York City’s third-largest central business district, surrounded by a dense concentration of office, residential, retail and event spaces. Anchor stores include Best Buy, Marshalls, Sephora, Target and Uniqlo. Across the street from Barclay’s Center, it sits above the Long Island Rail Road’s Atlantic Terminal facility and the Atlantic Ave – Barclay’s Center subway station, used by 13 million riders annually.
At Atlantic Terminal, Pearl Media has deployed a dynamic digital network consisting of 15 individual media placements. The media opportunity consists of eight (8) 85” LCD displays, four (4) 98” LCD displays and three double-sided 65” LCD kiosk displays.
“When you combine the commuters who use the transit facilities, the shoppers who visit on a daily basis with the office workers in and around the terminal, Atlantic Terminal is truly the hub of the neighborhood,” said Anthony Petrillo, Chief Revenue Officer at Pearl Media.