Adweek and OAAA to hold the inaugural
“Elevate: Out of Home Summit” virtual Event
Adweek and the Out of Home Advertising Association of America (OAAA), announced an inaugural event called, Elevate: Out of Home Summit and Impact Awards. The cost free virtual event is scheduled for December 1, starting at Noon Eastern. The the opportunity to register, as well as the agenda and speakers, which are yet to be detailed, can be found here⇒ Elevate OOH 2020.
The press release promises “conversations featuring some of the industry’s most influential voices”, offering “attendees a unique opportunity to connect with industry leaders and hear expert opinions about one of the industry’s most impactful advertising categories.”
OAAA CEO and President, Anna Bager shared via the Adweek announcement, “Research has shown that the majority of Americans are appreciating their surroundings more than ever, paying greater attention to out-of-home ads. As a result, OOH has the power to influence consumers as never before.” “Pair that with advancements in digital technology and the entire out-of-home sector is poised for rapid growth. This event will spotlight the creativity and unrelenting innovation that are fueling the channel’s future.”
The agenda as of this AM, appears to be still pending details of speakers and subject matter, is shown below and currently consists of start and end times of the sessions, each 20 minute increments.
Here is the official press release link ⇒Adweek, in Partnership with OAAA, Presents the Inaugural Elevate: Out of Home Summit
December 1, 2020 12:00 PM in Eastern Time