Dentsu International leader Ashish Bhasin to headline first World Out of Home Organization Asia Forum

Dentsu International leader Ashish Bhasin to headline first

World Out of Home Organization Asia Forum

Dentsu International CEO APAC and Chairman India, Ashish Bhasin will open proceedings of the first World Out of Home Organization Asia Forum with an in-depth interview with WOO President Tom Goddard. This virtual event will be held on October 28.

Bhasin, who is also a member of the Dentsu International Global Executive Team has been a pivotal figure in the advertising and marketing industry for his whole career, now spanning 33 years. He built the Dentsu Aegis Network in India from a 50 member team to 3000, now the second largest Advertising and Marketing Communications Group in India.

Before Dentsu, Bhasin set up several of Lintas India’s businesses for Interpublic and successfully led Lintas India for 20 years.  He was also Executive Vice President, Lowe Worldwide and Asia Regional Director for Integrated Marketing. He has won a record four South Asia Agency Head of the Year Awards at Campaign Asia-Pacific’s Awards in 2015, 2016, 2017 and 2019.

Bhasin says: “It’s my pleasure to be a part of WOO’s first Asian Forum. WOO is now a truly global organization and I hope the Forum contributes to bringing the world of Out of Home even closer together in what are truly challenging times.”

WOO President Tom Goddard says: “We are very fortunate that Ashish has agreed to participate in our first Asia Forum. He is one of the pillars of the Asian media industry and it will be truly fascinating to hear what he says about the status and prospects of Out of Home, and the wider media industry, in the region.”

As with WOO’s recent Europe Forum, the Asia Forum will be virtual and free to WOO members. The October 28 event will be timed to accommodate WOO members in the various time zones.

Further details will be released in the coming weeks.

For further information: contact Richard Saturley at richard@worldooh.org

About WOO
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major International companies  – JCDecaux and Clear Channel – as well as Ströer, Pikasso, Global Outdoor, blowUP media, OUTFRONT Media from the US, oOh!Media from Australia and Selvel One from India as well as OOH associations, the OAAA in the US and Alooh from Latin America.

Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. More information is available at www.worldooh.org 

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