Critter Cops are Offering $150 Digital Billboards for 7 Days
A New Low Cost Billboard Service
Critter Cops Secures Partnerships with Thousands of Billboards Nationwide, Expanding Exposure of Lost Pets
When the sales climate is stormy, data, measurement and programmatic are not going to save your bacon as much as an innovative idea. Stop barking about the lack of RFP’s and create your own demand. Here is an opportunity which could turn into a bonanza for the company and place some coin in the pockets for the OOH Providers as well. $150 a pop sounds a bit too lean but keep in mind the ol’ supply and demand curve from Econ 101. It is a plan which is way too early to make heads or tails out from, but it seems to have some legs. Also, it is a well researched fact, pet owners are a particularly generous group when it comes to spending on their animals. Critter is leaving some dough on the table a that low rate. When the feline or canine are lost, $150 is a no brainer.
NEW YORK -In an effort to help pet owners increase their chances of finding their lost pets, Australia-based company Critter Cops has partnered with thousands of billboards across the United States to advertise lost pets for a fraction of the normal billboard fees. For only $150 dollars, pet owners can have their lost pet featured on a local billboard and shared with other advertisers for seven days. Critter Cops is currently the only company in the world offering this service. The initial announcement of the billboard service on Facebook received an almost “viral” response—to date, the announcement post has over 6,000 Reactions, 4,000 Shares, and 600 comments.
“When a pet is lost, it’s absolutely essential to get the word out to as many people as you can, as fast as possible. Billboards can do just that. But gaining access to one quickly and affordably can be difficult for pet owners seeking to reunite with their lost pets,” said Bini Mudaliar, Chief Marketing Officer at Critter Cops. “Our billboard service helps pet owners feature their lost pets on a local billboard fast and at a low cost. We have been overwhelmed with the magnitude of inquiries since the announcement but we are embracing it and are truly humbled by the positive feedback we’ve received. We would also love for more animal shelters to spread the word about this new option because it is so much more successful in facilitating reunions in the early stages when animal shelters are initially contacted by owners.”
Pet owners seeking to purchase a billboard for a lost pet can do so by filling in a billboard order form on the Critter Cops website, and a refund may be received any time prior to the billboard ad going live.
Critter Cops adds contracts for new billboard locations monthly. The company also endeavors to have its billboard service available worldwide within the next 12 months to two years.
Critter Cops operates in the U.S., Canada, Australia, New Zealand and the U.K. The billboards are currently only available in the U.S.
About Critter Cops
Based in Australia, Critter Cops is a worldwide lost pet services provider operating in the U.S., Canada, Australia, New Zealand, and the U.K. The company offers online searches utilizing a team of 130 competing searchers, a unique Facebook campaign that targets residents surrounding a pet owner’s area code, a billboard ad service, and a comprehensive, intensive search service made for stolen pets. For more information on Critter Cops, please visit CritterCops.net.
SOURCE Critter Cops