Creating Media Magic with Mobile Digital Billboard
Creating & Executing Media Magic
By Andrea Messimer-Henley
Keeping up with the demand and competition of media outlets can be very challenging.
I was asked recently what I have done to build relationships and long-term customers.
The answer was simple. Slowdown in order to go faster.
Executives are in such a hurry to make a sale, or hit a budget, turn a proposal around so quickly that key elements are missed. If you can slow down and take the time to research the customer’s business in order to present an out of the box creative compelling strategy, that fits their needs and objectives, you win every time.
As we approach our industries largest conference the OAAA + Geopath conference + expo. hosted in Las Vegas @ Aria, May 20-22, 2019. “Don’t let it stay in Vegas,” I felt compelled to share a recent success story which is also a great example of incorporating the Media Magic Strategy, by Las Vegas based Flo Advertising.
Mike Foland, owner of FLO Advertising, researched Keynote speakers for upcoming conferences in Las Vegas. Where he owns, operates and delivers, digital messaging on the biggest and brightest Mobile Digital Billboard truck in the world.
Through research Mike discovered that Gary Vaynerchuk, a well-known serial entrepreneur, influencer and the CEO of one of the largest digital agencies in the US, was going to be the Keynote speaker at the IFA, (International Franchise Association) February 24-27th @ Mandalay Bay.
Mike quickly engaged with the VaynerMedia team. Together they were able to execute a targeted program, with bold creative content, which met all of their objectives. In addition to the LED truck exposure, the week leading up to the conference. The day of Gary’s speech, Mike also delivered an exclusive advertising campaign targeting the 17,000 people an hour who are walking the Las Vegas Strip. Brilliant!
By implementing the right strategy, at the right time, it delivered these compelling results.
Keynote Speaker + LED Truck + Social Media
5 Franchises contacted the Sasha Group with an interest in working with them.
Here is a quote from the Sasha Media Group President. “ The LED truck around the IFA event that Gary Key Noted, was a great way to help create awareness around our new brand which had launched only a month prior to the event” James Orsini President The Sasha Group, a Vayner X company.
Amazing story, and hats off to FLO Advertising for thinking outside the box, executing and proving results. It doesn’t get any better than that!
What are some of your media mix success stories?
I would love to hear them. You can reach me at firstname.lastname@example.org
Andrea Messimer -Henley
If you would like to reach FLO Advertising for Las Vegas ad opportunities
Mike Foland- CEO