For Salespeople in OOH —
Cohoot is the anonymous forum for media salespeople. Thousands of sellers gather on Cohoot’s dedicated OOH channel to share inside info about advertisers and agencies.
Let’s dive in and discover the hottest topics from the week here…
Top Multicultural Agencies in OOH?
Looking for the biggest OOH agency for multicultural audiences, these two come to mind. See if you can add any intel. Full Thread Here>>
Who’s Helping, Who’s Not, During Covid
Our esteemed @Firecracker44 has chimed in with a helpful article from Adweek. It’s a quick resource for what brands are doing what during the Covid-19 crisis. Could be a solid starting point for who to chase after during this time. Full Thread Here>>
Geopath, and Tracking Impressions in a Crisis
A question on everyone’s mind is how OOH impressions have been affected by this Covid-19 pandemic. This thread discusses Geopath and how it is or is not using live mobile data. Full Thread Here>>
Our Cohort @Useful Lebanon has asked about how everyone is handling pro bono requests, saying It feels like a great opportunity to get brands using the medium right now. Agree or disagree? Full Thread Here>>
Cohort @Tract Fitness asks about a first outreach attempt to a potential client. Should that be a phone call or an email? Full Thread Here>>
Money-Back Guarantees During Covid
Is there a way to offer a money-back guarantee or performance-based rate right now? Full Thread Here>>
Can You Help?
Does anyone know who is handling the U.S. Census at Kinetic? Full Thread Here>>
And again, regarding the same: Does anyone know if Team Y&R is working with Kinetic for the U.S. Census DOOH buys? Full Thread Here>>
Want an invite to Cohoot?
Cohoot is currently invite-only, but there are some invites reserved for salespeople working at OOH vendors. If you want to check your eligibility, go to Cohoot.com and see if your work email will unlock one of our reserved invites.
Or contact Bill Board at BillBoard@OOHToday.com and he may provide you with an invite code