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Cohoot —OOH Insider Info For OOH Sales Professionals Only

For OOH Sales Professionals Only —

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Cohoot is the anonymous forum for media salespeople. Thousands of sellers gather on Cohoot’s dedicated OOH channel to share inside info about advertisers and agencies.

Let’s jump in and discover the hottest topics from the week here …


Key Agency & Client Side Insights

It’s Wine Time
Check this thread for info on who manages OOH for Gallo. The winemaker has moved forward in its $1B deal with Constellation Brands to consolidate. It is expected to close in 4th quarter 2021. That is a lot of booze under one name. Full Thread Here>>>




Have Covid Pay Cuts Been Restored?
Does anyone know if compensation plans changed, if at all, since Covid began? Full Thread Here>>>

Looking for all the RFPs
State of the proposals: Any RFPs floating around in the big markets? Chime in from your area. Full Thread Here>>>

RFPs II – The Sequel
Cohort @Owners Nowhere stops in with news about big accounts going in to review. Check the thread for some of the reasoning behind the shift. Full Thread Here>>>

Starcom Gets a Big Client
This just in: Starcom is picking up printing company Vistaprint for DR, advanced TV and brand efforts. Vistaprint’s parent company Cimpress acquired 99 Designs a few weeks ago. Full Thread Here>>>

Industries Heating Up This Fall
Our Cohort @Swing Enabled is asking what are some of the best industries to TARGET right now? Does travel fit in anywhere? Full Thread Here>>>

Online Personas are Getting Tiresome
Some sage advice from Cohort @Owners Nowhere on this blunt question. What’s everyone’s point of view on agency people acting like idiots on social media? Does it change the way you look at them? Curious … Full Thread Here>>>

Sales Strategy
The drivers are out there. Cohort @Ticket Iceland mentions that The Geopath mobility update dated November 5, 2020 reports that traffic in the US is 92% of normal. Average daily miles travelled was 16.5 miles for the week of Oct 26 – Nov 1, 2020, versus 18.0 miles for the week of Mar 2 – Mar 9, 2020. Full Thread Here>>>

University Life and Planning
Reaching out to academia? Check here for answers to the question: When are the prime planning months for colleges and universities? Full Thread Here>>>

Can You Help with This Question?
Which brands are doing OOH in-house these days? Full Thread Here>>>


Want an invite to Cohoot?
For salespeople working at OOH owners. If you want to check your eligibility, go to Cohoot.com and see if your work email will unlock one of our reserved invites.

Or contact Bill at BillBoard@OOHToday.com and he may provide you with an invite code


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