‘I Love OOH’
Charlatans and the Genuine Article
This is been grinding my backside for nearly a year now. It started with Covid, which brought out the hucksters and the crazies. There are so many imposters in the Out of Home space, claiming to be experts and qualified consultants in the Outdoor Industry, who believe if they say it enough times and in the correct social media channels, ‘I Love OOH’, that they are somehow legitimate. I don’t know which is worse, the fraudsters or the ones knowingly participating and thus aiding the fraud. Well, we are calling bullshit.
Here’s a brief video which depicts how some people are taken in by the impersonators.
If you’re in the business and you’re going to say it, ‘I Love OOH’ you better know OOH. If you’re saying it and you don’t know the business, then get yourself a coffee mug or hat and t-shirt which says it (so we can easily identify you) and stay on the sidelines until you’ve earned it.
For the real professional, look at the pedigree, the experience (LinkedIn is a start) and the website. There, that’s out of the way. While we aren’t quite ready to name the names of the charlatans, we are ready to name Altermark as the genuine article. Read on to their video below.
Here’s Altermark (20 years in the business!) putting their expertise to reality. They know OOH!
I don’t know about you, but I want to know how they did this; in major markets all over the world. Obviously, solid experience and ‘know how’ for starters. Wonderful campaign!
Kudos Claudia B. Damas! How do you say Kudos in Spanish?
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