an advertorial by Independent’s Service Company
Bringing a “FRESH” New Advertiser
to Out of Home
by Mark Burgin,
Senior Account Executive, Independent’s Service Company
As meal kits and meals to go increase in popularity, one grocer, The Fresh Market, turned to out of home to promote their latest ready-made meal options. May not sound that strange, right! A sidenote; The Fresh Market has never used Out Of Home for a specific promotion prior to this campaign.
To promote their meals on the go, Fresh Market used bulletins in 20 markets this fall. Working with Outfront Media, Independent’s Service Company (ISCO) was chosen as the print partner for this campaign. Working through close collaboration with the Outfront team, ISCO was able to coordinate (in a very short window of time) a large rollout to multiple locations within the 20 markets. The coverage was in large/major east coast markets from Boston to Miami.
Independent’s Service counts this as a very successful project as we were on time and in nearly every case, early, with the delivery of bulletins for posting. It is always a pleasure to work with such professionals as the group from Outfront Media. But, the most gratifying is bringing a “NEW” Out of Home client to bat, and they hit a home run!
If we can ever be of assistance to you venturing into Out of Home advertising, please keep
Independent’s Service Company in mind.
HAPPY SELLING!
an advertorial by Independent’s Service Company
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