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Brief Look at Australia OOH Mid Year Results

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Brief Look at Australia OOH Mid Year Results

 

OOH Half Year Results for 2020

 

The Australian Out of Home (OOH) industry announced half year net media revenue results including the category breakdowns for 2020.

Total net media revenue was $289.1 million, down 35.4% from $447.3 million for the same period in 2019*. Change was noted across the following categories:

 

Category figures 2020^^:

·       Roadside Billboards (over and under 25 square metres) $129.7 million
·       Roadside Other (street furniture, bus/tram externals,
small format)
$78.0 million
·       Transport (including airports) $44.1 million
·       ^Retail, Lifestyle and Other $37.3 million

 

Category figures 2019*:

·       Roadside Billboards (over and under 25 square metres) $176.8 million
·       Roadside Other (street furniture, bus/tram externals,
small format)
$126.1 million

 

·       Transport (including airports) $82.6 million
·       ^Retail, Lifestyle and Other $61.8 million

 

Digital Out of Home (DOOH) revenue accounts for 55.7% of total net media revenue year-to-date, an increase over the recorded 54.0%* for the same period last year.

Please note that the OMA Board has reviewed its reporting requirements and, given industry changes, will be reverting back to releasing category results quarterly.

FURTHER INFORMATION:
Charmaine Moldrich, CEO Outdoor Media Association – T: 02 9357 9900

 

 

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