Blingby Joins DPAA
Blingby Joins DPAA
“Out of the Box” Embeddable Technology Company Bridges Mobile and OOH Screens
NEW YORK – DPAA, the leading global trade marketing association connecting out-of-home (OOH) media with the advertising community while moving OOH to digital, today announced that Blingby has joined the association. Blingby makes digital content interactive. By scanning QR codes on digital screens and traditional OOH placements, or through embed codes, Blingby allows for product discovery and direct call to action, while at the same time giving advertisers additional impressions as their ads (static or video) appear on the mobile phone as well. Blingby technology also works on programmatic platforms.
“Authenticity is the key to a brand’s success,” said Marcia-Elizabeth C. Favale, Founder and CEO of Blingby. “Our technology helps brands do just that by extending their messaging and offers, this is particularly important for their out of home placements, as the medium itself is known for this attribute.”
“We are pleased to have Blingby as part of the DPAA,” said Barry Frey, President & CEO of DPAA. “Blingby is the next generation of embeddable interactive technology and rich media ads, we look forward to them being an active member of our community.”
DPAA is the leading global trade marketing association connecting Out-of-Home media with the advertising community while moving OOH to digital. Membership in the DPAA community brings many business acceleration benefits, including a wide array of products such as “DPAA Short Connects,” “DPAA Homeroom,” “DPAA Davos” and “DPAA Task Force.” DPAA’s WE.DOOH (Women’s Empowerment in Digital Out-of-Home) runs a series of successful webinars and training sessions for personal and professional growth. The association’s DEI Board participates in internships, mentorships and educational programs. DPAA also offers members an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification of news; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere and marketing campaign; and more.
Blingby adds interactivity to digital content that drives smart engagement. The Technology is cross-screen and device ready, works on programmatic platforms, with QR technology, through social media and messaging, via email, and on third party websites, and on apps.
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