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Blackbird Media Buys Iconic Atlanta billboard

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The newly purchased billboard location pictured as its former static version. photo from Google Photos

Nashville’s Blackbird Media Buys Iconic Atlanta Billboard

A Tennessee media company recognized for best-in-market, large format outdoor signage, has purchased Atlanta’s most iconic billboard.

Blackbird Media today announced the acquisition of the Centennial Olympic Park spectacular
billboard, a legacy property of Boardworks Outdoor Advertising Company, Inc. of Atlanta.
Terms of the deal were not disclosed.

The billboard, historically referred to as the “CNN Sign,” is one of the most recognized out-of home
media properties in the country. Formerly a static billboard, Blackbird has upgraded the
face to a 30×100 ft., 13mm LED spectacular digital display manufactured by the Atlanta-based
Formetco, Inc.

Blackbird CEO Chenault Sanders said the company would immediately rebrand the sign as “The
Atlanta Sign.”

“The Atlanta Sign is one of the most iconic media properties in the country,” Sanders said. “Our
company believes in the future of digital-out-of-home advertising, and this acquisition is in
keeping with our premise that best-in-market properties provide the highest value to
advertisers and consumers in premium markets. We look forward to partnering with the city of
Atlanta and being an important part of its identity.”

As in other markets, Sanders added that Blackbird Media desires to work with local
philanthropic organizations by using The Atlanta Sign to support and advance the causes of
such organizations.

“We have found that integrating digital out-of-home with other digital channels can give a
spectacular sign such as this a voice and personality that reflects the values and character of the
community,” Sanders said. “By doing this, we give major brands a unique opportunity to
communicate authentically with Atlantans while also providing substantial advertising
inventory to the city’s public and non-profit institutions. An asset of this significance should be
more than just an advertising venue.”

Blackbird Media is the largest independent, out-of-home media company in Tennessee,
controlling high-quality static and digital advertising properties. The company uses those
properties and its unique model to connect national brands with the communities they serve.
Blackbird relies heavily on digital technology, creating distinct advertising experiences for
customers and the public.

Blackbird controls The Nashville Sign located at the 13-lane intersection at the West
End/Broadway Split in Nashville, Tennessee. Frequently referred to as the “Times Square of the
South,” The Nashville Sign underwent a digital conversion similar to The Atlanta Sign in 2015
and has become Nashville’s most recognizable media property.

The well-known, media-focused private equity firm Tantara Capital Partners of Pasadena,
California assisted Blackbird with the deal. Tantara Managing Partner Steve McNeely, who sits
on Blackbird’s board, said “Blackbird Media really understands the value proposition of out-of home and its actionable technology. We are excited to be part of the deal for The Atlanta Sign,
and look forward to working with Chenault and Blackbird Media to continue their development
of iconic, large format digital displays.”

Along with Tantara Capital Partners, owners of a large institutional investor have provided a
financial commitment of growth capital to support Blackbird in its ongoing acquisitions.

Max Drachman of Kalil & Co., Inc., was the exclusive broker for the transaction.

For more information about Blackbird Media visit www.blackbirdoutdoor.com.

 

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