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Billboards “Inject Nuanced, Artistic Thinking into Public Discourse”

Billboards for Politics

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COURTESY OF PROJECTS+GALLERY Michele Pred, For Freedoms Billboard, 2018.

OOH Protests and Reminders

Hoping to encourage more people to vote in the mid-term election, 50 billboards will be going up around the country this week.  ‘For Freedoms‘ first started as the first Super Political Action Committees (PAC) run by artists with the objective of creating art for political discussion.  Now a non-profit, ‘For Freedoms’ is behind the 50 #OOH locations which will have images of protests and reminders of the 2016 election.

Produced by some of the country’s best-known artists, the billboards will be part political action and part art.  The ‘For Freedoms’ billboard project will feature the work of Carrie Mae Weems, Marilyn Minter, Trevor Paglen, Awol Erizku, and Alfredo Jaarto name a few, with the hope of turning out more people to the voting polls.

Marilyn Minter, SAD in Little Rock, AK.

According to ‘ALIVE’ magazine,  The “50 State Initiative” is set to be the largest public-art campaign in U.S. history. The billboards will be on display from September through December.   We don’t think they are aware of OOH’s  ‘Art Everywhere’ campaign from 2014, with a slight edge in numbers of over 50,000 creative executions which were displayed across 26,041 media units.

Read the full story ‘For Freedoms‘ article from ‘Vanity Fair‘ ⇒ The Striking Election-Season Billboards That Are Also Art  

and background story in “Observer” here ⇓

Expect This $1.5M Public Art Initiative to Cause at Least a Little Controversy





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