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This Airline OOH Makes No Sense, Until

Head Scratching Award Winner?

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Offbeat OOH Design Creates a Pondering Message

easyJet, with their ad agency Buzzman, created this visionary #OOH execution located in the financial district of Bordeaux, France. The size of the billboard is a monstrous 32,000 square feet!  The copy’s English translation says,  “Bordelais, the sky is at your feet. Over 30 destinations leaving Bordeaux.”

We are going to leave you hanging without any further clues what is going on and let you figure out what this imaginative design means for yourself.  Do you see it?  Hint, it is not Russian. You can always go to the link below for the answer.  We’ll see this at Cannes next year.

EasyJet Airline Company Limited, styled as easyJet, is a British low-cost carrier airline headquartered at London Luton Airport.

Read the article and solve the mystery from ‘Muse⇒ This Airline Billboard Makes No Sense, Until You Look at It From a Different Angle

 

CREDITS
EasyJet
Head of Marketing Northern Europe: Anne-Marie Goldenberg
Marketing Manager France: Ombline Delepoulle
Marketing Executive France: Marie D’Hoir

Buzzman
President and Executive Creative Director: Georges Mohammed-Chérif
Vice President: Thomas Granger
Managing Director: Julien Levilain
Creative Directors: Julien Doucet & Lilian Moine
Artistic Directors: Alice Lobel & Gaspard Manguette
Copywriters: Alice Lobel & Gaspard Manguette
Head of Account: Loïc Coelho
Account Executive: Sacha Hanras
Head of Social Media: Loris Bernardini
Social Media Consultant: Robin Delepine
Head of PR & Communication: Amélie Juillet
PR & Communication Manager: Paul Renaudineau
PR & Communication Assistants: Nina Barbanel & Clémentine Eouzan
Rights Management: Dee Perryman
Head of TV Production: Vanessa Barbel
Print Production: Fany Maupou
Production: Assya Mediouni
Photographer: I.MAGE Production

 

 

 

 

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