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Big Boobs Return to London OOH

Destigmatize breastfeeding Destigmatize Breastfeeding

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Monster Inflatable Boobs Throughout London Sparks Awareness on Breastfeeding

Five gigantic breasts, all in different tones and sizes, have popped up around London as part of a campaign called #FreeTheFeed, which was created to fight stigma against breastfeeding in public.

On the streets of London for 3 days. How would this campaign do on a 30 day billboard in the States?





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  1. Patsy says

    Great campaign!! People make it sexual; it is a mother feeding their child. Men show their chest all the time…maybe we should ban men’s nipples in public?

  2. Bill Board says

    Good suggestion Patsy, probably easier for the public to get real and go on with their business and not mind other’s business. as you say, It’s feeding a kid.