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Outdoor Media Association’s (WorldWide) Best of Outdoor | March

local and international Out of Home campaigns

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The best of Outdoor is a monthly selection of local and international Out of Home (OOH) campaigns to fuel your creativity and inspire your next moment of genius. If you would like to be featured in future editions send us your campaign!

AFL Australia

Australia: AFL’s ‘Festival of Footy’ campaign included a 7 that featured footies flying from the screen and a live countdown to start the season. Located in Melbourne Square, QMS’s new 3DOOH screen technology helps advertisers push the boundaries of what is possible, providing passersby with a dynamic and immersive experience.

Creative: AFL & QUBE 
Out of Home: QMS 

message for Movia Media

CGU Insurance

Australia: Tall Poppy was featured on this six-story digital billboard in Melbourne’s Bourke Street Mall. The 3D full motion billboard was part of CGU’s campaign that also utilized 3D style social media posts – bringing Tall Poppy to life.

Creative: Thinkerbell, The Jim Henderson Company & Heckler
Media agency: Initiative
Out of Home: oOh!media


Chatime

Australia: Chatime’s ‘Satisfy your strange’ campaign uses QR codes that send the viewer into an immersive Augmented Reality experience. “The brand’s true superpower is its oddness” says Dave Hartmann, Strategy Partner for Special Group Australia.

Creative: Special Group Australia
Media agency: Love Media
Out of Home: JCDecaux


Nike

Japan: Nike’s 3D billboard in Shinjuku Station Tokyo has caught the eye of not only passersby but has spread around the world via Twitter. The sensational 3D billboard shows a rotating display of Air Max styles to demonstrate the shoe’s evolution through the years.

Creative agency: CEKAI
Media agency: NA
Out of Home: Cross Shinjuku Vision


Specsavers

UK: It’s hard to believe that Specsavers’ memorable slogan, “Should’ve gone to Specsavers” is 20 years old in March. To commemorate, the creative team developed this OOH campaign of three special build ‘fails’ which show why it’s important to look after optical health.

Creative: Specsavers’ The Agency
Media agencies: MG OMD & Talon Outdoor 
Out of Home: NA

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