Outdoor Media Association’s (WorldWide) Best of Outdoor | March

The best of Outdoor is a monthly selection of local and international Out of Home (OOH) campaigns to fuel your creativity and inspire your next moment of genius. If you would like to be featured in future editions send us your campaign!

AFL Australia

Australia: AFL’s ‘Festival of Footy’ campaign included a 7 that featured footies flying from the screen and a live countdown to start the season. Located in Melbourne Square, QMS’s new 3DOOH screen technology helps advertisers push the boundaries of what is possible, providing passersby with a dynamic and immersive experience.

Creative: AFL & QUBE 
Out of Home: QMS 

CGU Insurance Australia: Tall Poppy was featured on this six-story digital billboard in Melbourne’s Bourke Street Mall. The 3D full motion billboard was part of CGU’s campaign that also utilized 3D style social media posts – bringing Tall Poppy to life. Creative: Thinkerbell, The Jim Henderson Company & Heckler Media agency: Initiative Out of Home: oOh!media

Chatime Australia: Chatime’s ‘Satisfy your strange’ campaign uses QR codes that send the viewer into an immersive Augmented Reality experience. “The brand’s true superpower is its oddness” says Dave Hartmann, Strategy Partner for Special Group Australia. Creative: Special Group Australia Media agency: Love Media Out of Home: JCDecaux

Specsavers UK: It’s hard to believe that Specsavers’ memorable slogan, “Should’ve gone to Specsavers” is 20 years old in March. To commemorate, the creative team developed this OOH campaign of three special build ‘fails’ which show why it’s important to look after optical health. Creative: Specsavers’ The Agency Media agencies: MG OMD & Talon Outdoor  Out of Home: NA

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