Outdoor Media Association’s (WorldWide) Best of Outdoor | March
local and international Out of Home campaigns
The best of Outdoor is a monthly selection of local and international Out of Home (OOH) campaigns to fuel your creativity and inspire your next moment of genius. If you would like to be featured in future editions send us your campaign!
Australia: AFL’s ‘Festival of Footy’ campaign included a 7 that featured footies flying from the screen and a live countdown to start the season. Located in Melbourne Square, QMS’s new 3DOOH screen technology helps advertisers push the boundaries of what is possible, providing passersby with a dynamic and immersive experience.
Creative: AFL & QUBE
Out of Home: QMS
Australia: Tall Poppy was featured on this six-story digital billboard in Melbourne’s Bourke Street Mall. The 3D full motion billboard was part of CGU’s campaign that also utilized 3D style social media posts – bringing Tall Poppy to life.
Creative: Thinkerbell, The Jim Henderson Company & Heckler
Australia: Chatime’s ‘Satisfy your strange’ campaign uses QR codes that send the viewer into an immersive Augmented Reality experience. “The brand’s true superpower is its oddness” says Dave Hartmann, Strategy Partner for Special Group Australia.
Creative: Special Group Australia
Japan: Nike’s 3D billboard in Shinjuku Station Tokyo has caught the eye of not only passersby but has spread around the world via Twitter. The sensational 3D billboard shows a rotating display of Air Max styles to demonstrate the shoe’s evolution through the years.
Creative agency: CEKAI
UK: It’s hard to believe that Specsavers’ memorable slogan, “Should’ve gone to Specsavers” is 20 years old in March. To commemorate, the creative team developed this OOH campaign of three special build ‘fails’ which show why it’s important to look after optical health.
Creative: Specsavers’ The Agency
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