BBVA Bank Launches New OOH Business for Q4 2019 and 2020
2020 Markets will be Phoenix, Austin, San Antonio, Laredo, Jacksonville and Denver
BBVA USA to Launch
Houston, Dallas and Birmingham —Q4 2019
BBVA Bank launched a branding campaign in US with initial local buys focused on Texas and Alabama, where it ranks number four and two respectively. In 2020, the bank will add Arizona, Florida and Colorado to its marketing campaign. Each market will have a mix of broadcast, outdoor, radio and digital media. More details including OOH and markets, from press release below in ‘campaign overview’. Contact José Luis Elechiguerra, the Head of Business Development for BBVA USA and Mindshare.
The new campaign from BBVA USA was created in-house, with Chief Creative Officer Luis Guillermo González Benítez, Creative Director Imanol Ramos Uribe and Art Director David Criado overseeing creative. Media placements were done by Mindshare. The campaign incorporates a full cycle of paid and non-paid support in order to ensure complete coverage in the bank’s targeted markets.
The advertisements begin rolling out Friday in the Texas MSAs of Houston and Dallas, as well as Birmingham, Ala. Additional markets will be added in 2020, including Phoenix, Ariz., the Texas MSAs of Austin, San Antonio and Laredo, Jacksonville, Fla. and Denver, Colo.
The capstone of the campaign is a 30-second broadcast spot called “Freedom” which graphically and visually demonstrates why BBVA, with its free checking account, branch network and digital capabilities, is the full service bank that customers need and deserve. The campaign will also include outdoor advertising, radio and digital advertising with variations of the “Freedom” theme.
See link to the PR release ⇒ BBVA USA TO LAUNCH