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Badoo Does OOH Campaign Recognizing UK’s —Masturbators 

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Badoo Does OOH Campaign Recognizing UK’s Masturbators 


As all of us in Out of Home are painfully aware, this pandemic has kept everyone at home. If you are single, apparently the pain is even greater than if you are cohabiting. Though locked-down in the house with your wife or husband is no bed of roses either, as I am sure my wife will attest. 

From Mask Debaters last week to Masturbators this week, it’s all becoming too much.

Dating app, Badoo, which runs one of the world’s biggest online dating communities with over 450 million users, is recognizing the singles living alone with a series of OOH messages to celebrate the nation’s masturbators. Yep, masturbators. Those individuals ‘who have selflessly resisted the call to have sex during the global pandemic’.  The campaign consists of billboards in London and social media.  Going it alone, according to research by Badoo, is an admission by 37 per cent of the population.

Badoo’s UK marketing director Natasha Briefel said: “We know being single in lock-down has been tough for many, so wanted to find a fun and playful way to open up an honest conversation about masturbation and solo sex, while saying thank you to those who have avoided temptation to break the rules.

 You can read about the details and view more creative if you are so inclined, from B&T Magazine⇒ Dating App Thanks Masturbators


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