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Alliance Media —“RESTORE OUR EARTH” OOH across Southern, East and West Africa

Alliance Media pan-African leader in outdoor and airport advertising in 23 countries

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Washington, D.C. — In the days leading up to Earth Day 2021, ad space donated by Alliance Media features a campaign to support EARTHDAY.ORG. The campaign aims to spur conversations and action around climate restoration. Earth Day’s 2021 theme, Restore Our Earth, examines natural processes, emerging green technologies, and innovative thinking that can restore the world’s ecosystems. 

Alliance Media has provided ad space for this campaign on digital billboards across Southern, East and West Africa showcasing the “Beginning of the Mend” creative.

EARTHDAY.ORG’s Restore Our Earth out of home campaign originated in the United States with collaboration with OAAA, Extra Credit Projects (ECP), Sarah Finnie Robinson of Boston University’s Institute for Sustainable Energy (ISE), and Adams Outdoor Advertising.

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EARTHDAY.ORG is encouraging individuals to share where they are spotting these displays. Snap and share photos on social media with the hashtag #RestoreOurEarth, #DOOH, #OOH and EARTHDAY.ORG will feature the post on its social platforms. 

EARTHDAY.ORG’s mission is to diversify, educate, and activate the environmental movement worldwide. Growing out of the first Earth Day (1970), EARTHDAY.ORG is the world’s largest recruiter to the environmental movement, working with more than 150,000 partners in nearly 192 countries to build environmental democracy. More than 1 billion people now participate in Earth Day activities each year, making it the largest civic observance in the world. Learn more at earthday.org. 

About Alliance Media
Alliance Media is widely recognized as a pan-African leader in outdoor and airport advertising. Operating in 23 countries, with 20 years’ experience, they have been awarded the European Union award for innovative media and the prestigious independent PMR award for “Best Outdoor Advertising Company” in multiple markets for the past ten consecutive years. 

As the largest airport advertising concession holder on the continent, and an established outdoor media partner to Africa’s leading brands, Alliance Media has successfully worked with marketing teams and media agencies to grow, build and strengthen market share for their brands.

Specializing in OOH (Out of home Advertising) in Africa, which includes Billboard Advertising, Digital Billboards (DOOH) as well as Airport Advertising, Mall Advertising and Street Furniture. Focus on Out Of Home (OOH) media has resulted in the establishment of over 25,000 of the most targeted and visible billboard sites in Africa.


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