Diet Coke has redesigned its cans to a sleeker image featuring a vertical band called the “high line.” “High line” is a vertical red band that flows through Diet Coke’s packaging and into all static and 3D communications. The newly designed can introduces new flavors and will be used in Outdoor Advertising to appeal to a younger generation of drinkers and halt declining sales.
The new flavors are ginger lime, feisty cherry, zesty blood orange and twisted mango. Two years in the making through focus groups and research, Coca-Cola created the new flavors with “mixology” sessions.
The original Diet Coke flavor will remain the same, and the new lineup will be available in the U.S. in mid-January.
