Adomni Adds Premium Ad Inventory —Clear Channel and Lamar
70,000 programmatically purchasable digital screens.
Adomni Expands Digital Out-of-Home Advertising Inventory via Programmatic Partnerships with Lamar Advertising Company and Clear Channel Outdoor
The recent partnerships add premium new ad inventory to Adomni that spans 4,300 digital billboards, Times Square spectaculars, digital transit displays, and digital urban panels in the U.S.
LAS VEGAS, – Adomni, a leading demand side platform to plan and buy digital out-of-home advertising, announced partnerships with Clear Channel Outdoor and Lamar Advertising. With the new additions, Adomni’s out-of-home inventory crossed 70,000 programmatically purchasable digital screens.
“We are thrilled to partner with two of the premier outdoor advertising companies,” said Jonathan Gudai, CEO of Adomni. “Lamar’s selection of over 3,200 digital billboards in 43 U.S. states and Canada is a great addition to our digital billboard inventory. Clear Channel Outdoor brings phenomenal depth to the Adomni offering, with its roadside billboards, Times Square spectaculars, digital bus shelters, and digital urban panels, totaling 1,500+ digital displays in 28 DMAs. Now, U.S. advertisers can plan and launch their audience-based campaign with even greater ease in nearly every market in the U.S.”
On the adomni.com marketplace, Clear Channel Outdoor and Lamar billboards can be targeted and purchased programmatically. Using Adomni’s Audience IQ technology, advertisers are matched with the optimal screen locations based on the intended audience profile.
“We are excited to partner with Adomni and to bring Lamar’s nationwide digital inventory to the company’s award-winning programmatic platform,” said Ian Dallimore, director of digital growth for Lamar Advertising Company.
“We’re innovating to make out-of-home media buys smarter, easier and measurable for our valued clients,” said Wade Rifkin, SVP, programmatic, Clear Channel Outdoor. “Integrating CCO’s media with next-gen platforms like Adomni brings OOH scale, efficiency and audience” to campaign planners.
Adomni is a self-service online platform that makes digital out-of-home advertising easy, fast and affordable for everyone. Advertisers of all sizes and budgets can target audiences using mobile location data and launch campaigns in minutes. Currently, the Adomni platform has over 70,000 digital screens available across the U.S., Canada, Europe and Australia.
About Lamar Advertising Company
Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world, with more than 348,000 displays across the United States and Canada. Lamar offers the largest network of digital billboards in the United States with over 3,200 displays. website, www.lamar.com
About Clear Channel Outdoor Holdings
Clear Channel Outdoor Holdings, Inc is one of the world’s largest outdoor advertising companies with a diverse portfolio of 450,000 print and digital displays in 31 countries across Asia, Europe, Latin America and North America.