Adams Outdoor Helps Change Perceptions
Adams Outdoor Advertising in a partnership utilizing their poster inventory with strong creative execution, is helping an Allentown neighborhood organization launch a billboard campaign featuring kids and young adults who are doing great things. Also we want to add, what has become typical Adams Allentown work, the creative coming out of this market is outstanding.
The tagline: ‘Help us change perceptions’
Adams Outdoor Advertising General Manager, Tony Cioffi says it best in the video from local TV station PBS 39 link here⇒ New Billboard Campaign Aims to Change
The message features young people of color and in a mission to influence perceptions and inspire the youth of Allentown.
Hasshan Batts, executive director of Promise Neighborhoods of the Lehigh Valley has this to say about the campaign: “We put forth a picture of a black male and there’s [sic] these perceptions that come forth,” he said. “But there’s also the realities of all of the things — the achievements and the movement that’s happening within our community. And we really want to highlight that.”
“Kids need to have hope and realize they have access and opportunity,” Batts said.
“The image says there are so many things that you can become in this world, and that the sky is the limit.”
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