One Simple Act
Last week I received a phone call from one of my former OOH colleagues announcing he just made his sales budget for the year. He wanted me to know one of my old accounts helped make the final push toward his goal. I told him he didn’t have to thank me since it was no longer my account. But he reminded me it was the many years of cultivating this client that was the reason they were still buying OOH. He didn’t have to make that phone call, but he made the effort to thank me and show his gratitude.
It got me thinking after our conversation about some of the people I am grateful for in my 40-year sales career. Roger, my first boss out of college, believed I had “the raw sales talent”, so he spent $500 on my business attire so I could be “dressed for success”. Another was Ann, who in her final days with the company, recommended to my GM, Mike, that I should take over her small (at the time) but growing OOH Nike account. Years later, as this account continued to grow it was a major factor of me being transferred from San Francisco to Seattle to manage Nike and other OOH Northwest accounts.
Those two acts alone in retrospect were pivotal in my OOH career. All of us have had some help along the way to get where we are today.
Our clients are also helping us on our road to success. A simple way of showing gratitude is getting a great photo of their OOH placement soon after its installation.
A surprise package during their campaign of a framed photo with a handwritten note can go a long way in showing gratitude and become a constant reminder of our medium hanging on their office wall.
One simple act you can do today might be making a phone call to say thanks to someone who has helped you in your career.
Gratefulness, pay it forward. It works!
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