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OOH Today Weekend Update

A weekly recap of the top OOH stories you may have missed, along with colorful commentary from bb.
This week’s top news story was on toxic workplaces in the Billboard Industry, a part of our new HR series. Please read the story if you have not already and feel free to submit your HR questions. We also are continuing our associations series. There are several OOH associations out there and we want you to be aware of them and why they are important. And the Country which grew 9.4% in 2023

1. 6 Reasons Why You Need an OAAA Membership

The Out of Home Advertising Association of America (OAAA) describes itself as the “Premiere Trade Association for OOH” and has about 825 member organizations with 42 new members joining in 2023. Why is this organization important to be a part of? It provides resources, education, industry representation and more. 

bb’s Take: In case anyone, anyone questions OOH Today’s commitment to the OAAA, let me say I have been a member since 1980 and attended 38 Annual OOH Conferences. It is a must-membership organization for those who claim to support the OOH Industry. That said, our undying support will always be matched by our singular will to improve the Industry, hence the occasional criticism of the organization to make it better. What you can do right now to make the Industry better is to become a member if you’re not. Participate if you are. See you in San Diego.

2. Why WOO – Four

The World Out of Home Organization (WOO) aims to promote and showcase outdoor advertising worldwide and boost sector growth. Why should organizations join WOO? “We want to encourage collaboration between different media owners in certain areas and to encourage standardization, having common practices across the whole industry,” said Richard Saturley, CMO WOO. 

bb’s Take: The World Out of Home Organization’s role as ‘World Trade Association’ is a large one with tremendous upside and opportunity. Read why WOO might be for you.

3. Toxic Workplaces in the Billboard Industry and How to Identify and Resolve Them

The billboard industry, a vital component of the advertising landscape, is not immune to the challenges of toxic workplaces. The industry faces unique dynamics that contribute to an unhealthy work environment including issues with leadership and management, transparency and communications, discrimination and harassment, and high workloads. How can we address these factors to make the billboard industry a healthier one to work in?

bb’s Take: We all know of some markets, companies and managers who create a toxic workplace. Janea McDonald shares solutions for setting up a win-win environment in the workplace which has ‘toxic issues’. 

4. Out of Home Continues Its Growth Trajectory Despite Market Challenges in 2023

In a year that saw many media channels experience a decline in revenue, Out of Home maintained its growth trajectory, with the Out of Home Media Association Aotearoa (OOHMAA) announcing today that their member’s 2023 revenue was up 9.4% year-on-year (YOY); total revenue rose to $179m.

bb’s Take: Is anyone in the States saying, “How is New Zealand growing 9.4% year over year in 2023 when the US, who still has not reported yet, appears to be struggling?  Heaven forbid we reach our standard 4 to 5% annual increase and the party that follows leads us a stray celebrating another year of more mediocrity. What the US and everyone else who grew less than 9.4% in 2023 should be doing, is paying attention to what the OOHMAA and its owner members did and are doing to hit those impressive numbers and growth. If you are not inquiring about how New Zealand grew by 9.4%,  you are not paying attention to your business. Neglect is a terrible thing for your shareholders, your investors and your employees. Unless they are not paying attention either. 9.4%

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