OOH News You Should Know Today
A roundup of the latest industry headlines that should be on your radar.
DNC Announces Historic New GOTV Campaign
The DNC recently announced a six-figure advertising blitz spanning radio, print, digital, and OOH advertising to reach voters of color, along with youth and rural voters, ahead of the Democratic presidential primaries in South Carolina and Nevada.
In addition to traditional advertising methods, the DNC is using a variety of creative tactics to reach specific communities, including micro- and geo-targeted digital ads delivering tailored, localized messaging that addresses the unique priorities of different constituencies; video advertising at campus kiosks directing young voters to IWillVote.com via QR codes; and high-impact billboard placements in rural areas as well as high-traffic cultural hubs.
Read the full story on Democrats.org.
Holocaust Memorial Day Commemorated Across 400 OOH Sites
The Holocaust Memorial Day Trust took over 400 OOH sites in the UK on Saturday evening. The screens featured six million candles, representing the number of people killed during the Holocaust. Global, Clear Channel, National Rail, Ocean Outdoor and JCDecaux donated ad space for the campaign.
The moment 6 million candles lit up on screens across the UK for #HolocaustMemorialDay.
We worked with @StLukesLondon to create a digital vigil – lighting 6 million candles for 6 million lives lost during the Holocaust. Here are just some of the candles at @PicLights.
While… pic.twitter.com/dycY4N4cK3
— Holocaust Memorial Day Trust (@HMD_UK) January 28, 2024
Read the full story in The Media Leader.
McDonald’s India Repurposes OOH Campaign Material to Make School Bags
By partnering with the NGO Child Survival India, McDonald’s India has distributed 2,000+ Happy Bags made with recycled billboard vinyl from their OOH campaigns.
Read the full story on Storyboard 18.
Why 7 Out of 10 OOH Ads Don’t Work – And How to Fix Them
After researching OOH effectiveness with JCDecaux for three years, Andrew Tindall explains what folks are doing wrong and how to fix it. “Some of you will he-and-haw about it being obvious. But how obvious can it be if so many marketers are getting it wrong?”
Read the full story on The Drum.
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